Buzz Marketing for Technology
OCTOBER 18, 2013
These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Overall, U.S.
Buzz Marketing for Technology
DECEMBER 21, 2012
Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. And consumers don’t think of mobile as a channel, but rather another means of connecting to a brand, whenever they want—wherever they want. The thick of the 2012 holiday season is here.
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Buzz Marketing for Technology
JUNE 5, 2013
Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.
Buzz Marketing for Technology
OCTOBER 25, 2013
The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands; they engage with a purpose. But that doesn’t mean that they will follow any brand.
Buzz Marketing for Technology
DECEMBER 8, 2010
Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Share this on Reddit.
Buzz Marketing for Technology
SEPTEMBER 8, 2009
I even put a date on it Jan 1 2012. The issue is Brand “voice”. I think it presents a real challenge for a brand. And you run the risk of dilution of the brand. I think organizations are going to need a lot of training on successful Social Media situations that resulted in a very positive experience for the brand.
Buzz Marketing for Technology
FEBRUARY 12, 2014
Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. As advanced as some brands and in-house digital marketers may believe they are in responsive design, there are still quite a few challenges that optimization experts and digital marketers must heed.
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