The Viral Marketing Virus
Akamai Marketing
MARCH 14, 2013
If your branding it, make the product part of the story, not THE story. . It’s pretty rare that branded material go viral. If you look at the most popular YouTube videos of all time ( YouTube Charts ), not a single one is a branded video. Bloomberg Businessweek 6/14/2012. Not all that helpful, right? Storytelling.
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