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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. write their own blog post to promote IWD 2012.

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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Keith Jenkins (@velvetescape) August 4, 2012.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Find those answers and more here in two dozen of the best Google+ guides, tips, rants and raves of the past year. Google+ Guides and Tips. This tip from guest blogger Mark Traphagen (again) is almost too good to share. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights.

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Bloggers: Would You Rather Be First Or Right?

SocMed Sean

To all my blogger friends, I would love to hear opinions on whether it is more responsible for us to be right vs. first when reporting information. Is speculation okay? Is it useful? It could be argued that blogs are becoming the modern equivalent of newspapers and magazines, but are usually slanted more toward the editorial views.

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20 Bloggers to Watch in 2012

ProBlogger

As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. He had a popular blog, Free Pursuits, but focused on creating a legacy rather then just being a blogger. I think we will learn a lot from her experiments in digital publishing, especially during the latter part of 2012.

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Fetching Friday – Resources Mashup & Supermoon 2012

Kikolani

26 Tips for Success With Location-Based Marketing – What’s SoLoMo? The Starving Writer’s Quick Guide to Finding Good-Paying Freelance Blogger Gigs – What sort of clients pay more for blog posts? Here are some easy tips I used in order to avoid another weeping session in the office bathroom. Business / Career.

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6 Great Conferences to Attend Before the End of 2012

Convince & Convert

And when it comes to getting educated on how you can grow your business and attract positive (while properly handling negative) attention through social media, there’s nothing quite like the experience of an in-person conference with the brilliant minds of digital unloading all of their tips to attendees. May 24, 2012, Columbus, Ohio.