article thumbnail

Three Most Important Content Marketing Lessons of 2012

Firebelly

Now that Google has rolled out AuthorRank, and is starting to place a “trust score” (my term, not an official one) on bloggers and writers, you’re going to start having your content boosted or dinged based on your AuthorRank. Photo credit: JanneM (Flickr, Creative Commons). I don’t know why.

Content 186
article thumbnail

Your Blog Stinks! You Should Quit!

SocMed Sean

What to do…It’s 2012 and you’ve been blogging for almost a year now with no success. Photo courtesy of functoruser on Flickr via Creative Commons license. Maybe it’s time to rethink whether the you’ll be able to quit your job in 2012 to become the next Pete Cashmore of the Web.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

Most people could give two hoots about the latest app (though they do care about the iPhone 5), they don’t know who Chris Brogan is, and mostly they think bloggers are pompous asses. Most bloggers blog too much. Image: Lanzen via Flickr, CC 2.0. The PR world is full of very smart people who aren’t “out there.”

article thumbnail

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Image: The IBM Curiosity Shop via Flickr, CC 2.0. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. It is surely becoming part of your daily PR research function.

Data 230
article thumbnail

Monday Roundup: International Women’s Day

Waxing UnLyrical

Image: Al Jazerra English via Flickr, CC 2.0. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Let’s hear it for the ladies! Six marketing lessons for International Women’s Day. What if Our Magazines Showed Modern Slavery?

article thumbnail

Do You Know a Hero With a Heart?

Waxing UnLyrical

Image: Lel4nd via Flickr, CC 2.0. Blogger’s Choice Award: there will be a Blogger’s Choice Award of $1,000 (USD). The CTK Foundation will choose a blogger (it could be me!) Well, here’s your chance to shine a spotlight on them. 1) and continues through Wednesday, Feb. Pretty cool, huh? How about it?

Blogger 187
article thumbnail

Stop, Look and Listen

Waxing UnLyrical

You’ll recall that before we left 2012, I told you I was going to India for a long overdue trip home. Here’s a look at the Flickr set of our trip : Created with Admarket’s flickrSLiDR. Us blogger types, typically as we end one year and start the next, we go through the “three words” exercise.