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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. write their own blog post to promote IWD 2012.

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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Keith Jenkins (@velvetescape) August 4, 2012. .

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20 Bloggers to Watch in 2012

ProBlogger

As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. He had a popular blog, Free Pursuits, but focused on creating a legacy rather then just being a blogger. I think we will learn a lot from her experiments in digital publishing, especially during the latter part of 2012.

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Fetching Friday – Resources Mashup & Supermoon 2012

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Starving Writer’s Quick Guide to Finding Good-Paying Freelance Blogger Gigs – What sort of clients pay more for blog posts? The Resources Mashup. Related Posts.

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One week until Social Capital Ottawa

Sherrilynne Starkie

For the first time this year, the event includes a full day of pre-conference workshops which feature great speakers, including Spin Sucks blogger Gini Dietrich and Susan Murphy co-host of I Can Haz Podcast. Using social media for research: Social Capital 2012. The event boasts a whole range of interesting speakers and topics.

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SendinBlue Review – Small Business Pricing with Enterprise Features

Kikolani

It was released publicly back in 2012 to give users their own attention-generating engine that powers marketing campaigns. Some of SendinBlue’s prime features include: Email marketing. The post SendinBlue Review – Small Business Pricing with Enterprise Features appeared first on Kikolani. SMS marketing. Conclusion.

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Three Most Important Content Marketing Lessons of 2012

Firebelly

Now that Google has rolled out AuthorRank, and is starting to place a “trust score” (my term, not an official one) on bloggers and writers, you’re going to start having your content boosted or dinged based on your AuthorRank. Co-citation is a new feature from Google that should be rolling out soon.

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