Waxing UnLyrical

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. write their own blog post to promote IWD 2012.

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10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

Most people could give two hoots about the latest app (though they do care about the iPhone 5), they don’t know who Chris Brogan is, and mostly they think bloggers are pompous asses. Most bloggers blog too much. The PR world is full of very smart people who aren’t “out there.” Why is this?

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” But being “nice” isn’t just about please and thank you.

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Do You Know a Hero With a Heart?

Waxing UnLyrical

Blogger’s Choice Award: there will be a Blogger’s Choice Award of $1,000 (USD). The CTK Foundation will choose a blogger (it could be me!) 29, closing at midnight EST; Public voting: finalists will appear on the CTK Facebook Page for public voting during April, and the winners will be announced on May 1, 2012.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). International Women’s Day: 6 Creative Marketing Ideas To Celebrate.