The Realtime Report

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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Keith Jenkins (@velvetescape) August 4, 2012.

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LinkedIn Grows 53% Year-Over-Year in New Zealand

The Realtime Report

LinkedIn, with 798,000 unique visitors (an increase of 53% since December 2012). Blogger, with 559,000 unique visitors. Facebook and Blogger have a similar demographic, attracting mostly users between 15-24, with a fairly even mix of other age groups. The top social media platforms include: Facebook, with 1.95

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Volvo Launches Pinterest Account With #VolvoJoyride Campaign

The Realtime Report

Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest. PjKDQd — Volvo Cars US (@volvocarsus) September 19, 2012. Our #VolvoJoyride contest is winding down on 9/26.

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