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Three Most Important Content Marketing Lessons of 2012

Firebelly

Now that Google has rolled out AuthorRank, and is starting to place a “trust score” (my term, not an official one) on bloggers and writers, you’re going to start having your content boosted or dinged based on your AuthorRank. Whenever I write about content, I always think of books. I don’t know why.

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Make Your Social Media Sharing Buttons Effective

Firebelly

An average Blogger website. But there’s no guarantee this will be the same in 2013, or even as soon as 2012. The abundance of social media sharing buttons is becoming ridiculous. At least, that’s how @ NiallHarbison feels in his article “The Ridiculous Abundance Of Social Sharing Buttons.&#