A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
In an amazing 2012 study, SymphonyIRI found that Americans in the Millennial generation are almost four times more likely than American consumers overall to have their purchases influenced by smartphone applications. The app-ification of brands is actually more persuasive to this generation than other forms of marketing.
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