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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. In 2012, I wrote about a supply-chain management software company called Kinaxis. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” What drives customers in your space crazy?

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Closing The Gender Gap Is Everyone’s Business. ” 3.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Closing The Gender Gap Is Everyone’s Business. ” 3.

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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

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Listen. Engage. Connect.

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One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). canadian marketing association. digital marketing. jordan banks.

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Bitcoins And The Future Of Business

Twist Image

billion in advertising in 2012 , and while many were tough on the company in their post IPO performance due to a lack of mobile agility, the company has made some leaps and bound in the past short while to rectify the course in a post Web-browser world and changed that perspective around. The company claims well over a billion active users.

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Reflections on the changing digital agency environment

Dave Fleet

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

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