Convince & Convert

JUNE 2, 2012

Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. our free, daily email with 1 great thing you need to know about social and content). How About You?

Policies 113

Policies Consultant Buy Social Media 113

Buffer Social

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog.   Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy. Six months ago, we noticed an interesting phenomenon. So what changed?

Guidelines 87

Guidelines Posterous FAQ Team 87

Twist Image

DECEMBER 13, 2012

Reading this book reminds me of the feelings of excitement I used to get when reading newspaper and magazine articles about the Internet in the early nineties. A true advertising renaissance man, this is a short book but filled with tons of great design that is diminished by the depth of content and life lessons. Thanks, George!

Social Media 111

Social Media Skills Influencer Advertising 111

Kikolani

MAY 11, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. The Resources Mashup. Blogging / Writing. Business / Career.

Mashup 113

Mashup Resources SEO RSS 113

SocMed Sean

JANUARY 1, 2012

What to do…It’s 2012 and you’ve been blogging for almost a year now with no success. You published 30 articles this year, but none of them have gone viral , you still only have 250 followers on Twitter (none of whom retweet you), and your Google page rank still sits at a 2. Is your content really interesting?

Creative Commons 279

Creative Commons Flickr Adwords Tumblr 279

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. They found that many users had another consideration on their minds: pets.

Brands 148

Brands Marketing Real Estate Collaboration 148

Webbiquity SMM

DECEMBER 12, 2012

Once you’ve finished with Marc Pitman’s post above, Mark Traphagen presents a five-step process for taking your business presence on Google+ to the next level, starting with 1 four-item list on optimizing your page for SEO followed by upgraded the visual appearance of your page and filling your stream with quality content.

Google 216

Google Tips Bookmarklet SEO 216

Sherrilynne Starkie

OCTOBER 17, 2012

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. Content marketing delivers sales leads. Related articles.

Retail 346

Retail Facebook Study ROI 346

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? Sharable Content With Global Appeal. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records.

Content 194

Content Film Marketing How To 194

Social Media Strategies Summit

NOVEMBER 12, 2020

Hot in Social Media’s blog was launched on a special day: December 12, 2012 (12.12.12) and has now more than 300 contributors! Whether you want to be a content writer, marketer, or the founder of a new e-commerce website, I strongly recommend you start a blog because no matter what, you’ll learn along the way.

Social Media 246

Social Media Startup Resources SEO 246

Absolute PA

JANUARY 4, 2013

I’ve gotta say, it’s been an AMAZing 2012 with loads of incredible experiences. I created and launched my first online training programme, Twitter Brilliance, running the live training twice in 2012. (If The only stipulation is that they were all written in 2012. 4 Ways To Protect Your Online Content From Thieves.

Training 60

Training Project Twitter SEO 60

Hootsuite

JANUARY 31, 2024

For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment. I started by publishing three different threads with takeaways from three articles I’ve written for various websites. I based my thread on a blog post I wrote for Hootsuite.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Sherrilynne Starkie

MARCH 24, 2012

There’s been considerable online discussion of the risks for brands on Pinterest ; there’s also criticism about the kind of content that is being pinned including photographs of self harm. Changes worth noting: the removal of Pinterest’s right to sell users’ content. Related posts: Content marketing is king.

Wikipedia 289

Wikipedia API Policies Privacy 289

Convince & Convert

AUGUST 5, 2014

Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). While there’s been no shortage of articles describing community managers as. Read the whole entry. »

Communities 155

Communities Skills Strategy Engagement 155

Convince & Convert

AUGUST 8, 2019

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. And he was right, of course.

Brands 152

Brands Analytics Consultant Data 152

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78

Firebelly

JULY 6, 2012

During the 2012 AllFacebook Marketing Conference opening keynote, tech evangelist Robert Scoble led panelists in a discussion on The Verbification of the World. ‘Like’ can be a limiting verb – especially if you’re creating controversial content or posting negative news items. “Go Find the right verbs for your brand.

Facebook 170

Facebook Conference Examples News 170

Convince & Convert

JANUARY 17, 2012

Make sure to download his popular, 230-page FREE eBook—“ Inbound and Content Marketing Made Easy”. Jay brought up a similar subject as the one I’m going to describe here in his recent article: 6 Stages to Exposing Yourself with Content Marketing. Transparency in Content Marketing. Guest post by Marcus Sheridan.

Marketing 139

Marketing Price Cost Questions 139

ProBlogger

JANUARY 8, 2013

Image courtesy Lore & Guille, licensed under Creative Commons So to help you out, I’ve compiled this list of our 20 most popular articles from 2012. Now, without further ado, here are our top 20 articles from 2012! You might just rethink your approach to blog content afterward!

Case Study 46

Case Study WordPress Blogger Tag Cloud 46

Sherrilynne Starkie

MARCH 12, 2012

Three-quarters of social networking site users say their friends post at least some content related to politics on the sites from time to time. Related articles. A small percentage of users blocked, unfriended or hidden someone on the site because their postings were too frequent or they disagreed with them. Teens tend not to tweet.

Facebook 337

Facebook Survey Social Networking Sample 337

SocMed Sean

DECEMBER 18, 2018

Like other emotions, humor can be power when used properly in a content strategy. Social media marketing isn't necessarily about content that goes viral. So, what about brands that focus their content on creating articles that educate their customers? Just recently she started to create her first social media course.

Social Media 220

Social Media Meme Advertising Strategy 220

Sherrilynne Starkie

AUGUST 13, 2012

Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook. Related posts: Using social media for research: Social Capital 2012. Related articles.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Convince & Convert

JANUARY 30, 2014

In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. Thanks in part to a timely re-tweet by Tim O’Reilly , that article went on to be our 3rd most seen blog post in our 2.5 years of content.

API 141

API Marketing Social Media Content 141

Mindjumpers

JANUARY 10, 2013

Reach out to users and curate user-generated content. But to be able to use this user-generetaed content is even better. Curating user-generated content is a great engagement technique, as user-generated content shows brand authenticity and fan appreciation, as well as acting as peer-to-peer recommendations.

Brands 264

Brands Aggregator Curation Hashtag 264

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

Trends 95

Trends Content Marketing Syndication 95

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic.

HootSuite 120

HootSuite URL Analytics FAQ 120

Sherrilynne Starkie

NOVEMBER 4, 2012

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. The new law provides a safe harbour to those who create and also those who host that content, for example.”. March 2012: Ottawa’s Twitter top 20. Related articles.

Committee 312

Committee Policies Mashup Wikipedia 312

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. You also need to make sure that the video’s content, as well as its quality, is excellent enough to pique viewers’ interest and get your marketing message across.

Video 100

Video Content Marketing Applications 100

Idaconcpts

JUNE 28, 2012

On March 2012, Target Marketing revealed stats on customer acquisition topics of American business-to-business and business-to-customers marketing managers throughout 2011 and early 2012. If you have a blog you can capitalize on this trend by leveraging you existing articles. of marketers planning to deploy this digital tactic.

Newsletter 150

Newsletter Skills Platform Trends 150

Writtent Blog

AUGUST 8, 2014

Is quality content the backbone of your SEO strategy? Shabby content doesnt engage readers. Here is a closer look at what qualitative content is and why it should be the main driver of every search engine optimization strategy. SEO Strategy: What Is High-Quality Content? Qualitative content is fresh and informative.

SEO 109

SEO Strategy Content Engineering 109

Ignite Social Media

MARCH 2, 2021

This article was previously published on Forbes on February 19, 2021. MeWe was founded in 2012 under the name Sgrouples, but it didn’t launch its platform until 2016. It got a lot of attention when Facebook, Twitter, and other platforms started to block accounts sharing questionable content.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Hootsuite

AUGUST 18, 2020

So in this article we’re going to take a look at the history of YouTube’s priorities when it comes to helping viewers discover new videos. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. 2016-2020: Borderline content, demonetization and brand safety. view duration).

YouTube 145

YouTube HootSuite Metadata Notification 145

Convince & Convert

SEPTEMBER 18, 2015

The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Here are four psychological principles you need to leverage to craft a killer content marketing strategy. highlight to tweet). The Halo Effect.

Strategy 60

Strategy Content Apple Loyalty 60

Proactive Report

NOVEMBER 23, 2012

In a recent Fast Company article visual storytelling was described as the breakout trend of 2012. Stokes Young, Executive Producer for MSNBC, has some very interesting comments about how to define web video, what kind of content works, and what to include in the videos. Brands are learning to show, not tell.

Video 61

Video News Content LinkedIn 61

Writtent Blog

JUNE 25, 2013

Your content is really only as good as its context. Would you read something about a 2012 political election, or best practices for using MySpace? Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Use the dashboard to curate content in real-time.

Tools 91

Tools Content Blogger Curation 91

Visually SM

AUGUST 19, 2020

By the end of this article, you will be able to understand: Why does a brand need a social media presence? As of writing this article, the same question has been asked by millions of people, with over 425 million Google results striving to answer it. Are you ready? How to build a social media strategy? Follow up with your competitors.

Social Media 130

Social Media Brands Reddit Platform 130