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MARCH 28, 2013

Apple acquired a company last week. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. This is more than a defensive move for Apple.

GPS 81

GPS Retail Apple Marketing 81

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AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In a world where screens are connected, ubiquitous, cheap and in the palms of our hands, perhaps all of those strategies are stupid, and what brands are in dire need of is a smart marketing strategy. The context of the situation.

Marketing 109

Marketing Mobile B2B Apple 109

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FEBRUARY 15, 2013

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. What's your Amazon experience like?

Privacy 107

Privacy Retail Wireless Smart Phone 107

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JANUARY 3, 2012

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". That may not happen this year, but you will see that consumers will be even more social in 2012. More social. Will this trend stop in the future?

GPS 106

GPS Microsoft Apple Loyalty 106

Techipedia: Tamar Weinberg

JANUARY 15, 2013

The most successful companies build their products on their purpose, whether it is Southwest Airlines striving to bring affordable air travel to everybody, Apple to create a seamless and stylish user experience, or Dyson to re-invent what we use every day and make it better. Walter was named among 25 Women Who Rock Social Media in 2012.

Press Release 192

Press Release Airlines Skills Retail 192

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JUNE 30, 2012

A new report by InMobi and Mobext titled, The Role of Connected Devices in the Consumer Sales Journey uncovered some consumer habits that were unique to the tablet market. Google also announced their tablet, Nexus 7 , at this year's Google I/O 2012 developer conference this past week. Tags: apple. million U.S. population.

iPad 97

iPad MySpace Microsoft Apple 97

Convince & Convert

SEPTEMBER 18, 2015

Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Image via BigStockPhoto.com.

Strategy 60

Strategy Content Apple Compete 60