Sherrilynne Starkie

JUNE 22, 2013

Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. In short order, we’ve adopted these tools, and there is a lot new ones coming out such as Google Glass and the Apple smart watch, Pebble, said Young.

Data 327

Data Foursquare Conference Wikipedia 327

Twist Image

JANUARY 3, 2012

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". That may not happen this year, but you will see that consumers will be even more social in 2012. More social. Will this trend stop in the future?

GPS 106

GPS Microsoft Apple Loyalty 106

Twist Image

JANUARY 11, 2012

We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Just ask Uniqlo , Apple or Trader Joe's. loyalty program. The quick answer is: sell more. So, what is your marketing trying to do? brand affinity.

Marketing 106

Marketing Apple Loyalty YouTube 106

Pixlee

FEBRUARY 2, 2018

In 2012, Kelly and Dennis Maloney, the Chief Digital Officer, went to the Board and outlined the threats to the business. The other side of the surprise and delight phase involved putting a loyalty program in place to reward Domino’s best customers and keep them away from the competition. What’s Next?

Products 67

Products Class SMS Mobile 67

Convince & Convert

SEPTEMBER 18, 2015

Who will question Guy Kawasaki if he says, “There are 5 million people who will buy anything Apple makes,” even though many believe Apple Watch is just a fad? Sony, too, used this psychology to their advantage with their “The Arrival” series of mysterious advertisements back in October 2012.

Strategy 60

Strategy Content Apple Compete 60

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Loyalty and retention? Apple isn’t about technology—it’s about innovation. Over the years, Convince & Convert has continued to refine its social media strategy process.

Social Media 60

Social Media Strategy How To Marketing 60

Jason Yormark

JANUARY 9, 2013

Spotify – Without a doubt, Spotify was my favorite product in 2012. iPad Mini - I’ve been an Apple convert for a few years now, and when I first heard about the iPad Mini, I didn’t think much of it. Hyatt – In 2012 I found myself becoming brand loyal to the Hyatt hotel chain. Totally worth every penny.

Products 200

Products Airlines iPad Brands 200