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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Set a goal.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Better, do you want to play an active role in this visual storytelling ?

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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

Gymshark’s marketing strategy is one of the key reasons for its rapid success. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game. million Facebook: 2 million YouTube: 503K Twitter: 368.7K Let’s dive into Gymshark’s marketing strategy. billion today.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

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Top 10 Public Relations Blunders for 2012

Bill Hartzer

So, here is this year’s list, the top ten public relations blunders of 2012. With 2012 marking its 100 th anniversary, the Boy Scouts of America (BSA) should have enjoyed a banner year. Hurricane Sandy Sale” a “major marketing fail” – Alaska Dispatch. I’ve posted this for the past few years. Photo courtesy Inforum Blog.

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