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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

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Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. Under Armour Women (@UAWomen) September 4, 2012.

Campaign 180
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IAB ‘Direct Brands to Watch’ are Winning with Consumer Content

Pixlee

As we noted, digitally native vertical brands have a deep understanding of what inspires their community, and they curate user-generated content to further brand image and reach, offer social proof for products, and welcome customers to engage with their brands. In fact, all our customer support people are licensed cosmeticians.”.

Brands 41
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20 Bloggers to Watch in 2012

ProBlogger

In the aforementioned interview, Maria said that “curation is all about pattern-recognition, seeing how various and diverse pieces of content fit together under the same taste umbrella or along the same narrative path, so the guiding principle has to be the sole storyteller with a strong point of view.” I love his blog.

Blogger 53
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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

When you create your email content, you can use HTML tags to display images within the email body. Personalization and Relevant Content: In a business email, one size does not fit all. So the user has opened your email and read the content. So you should rename it as: my_email_newsletter_banner.jpg. But where’s the sale?

Tips 216
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Some Perspectives on Pinterest

Social Media Marketing

This is not to be underestimated, as user experience across the web is changing to accommodate custom content delivery - busy people what only what's relevant to them. Thomas Hawk has an excellent perspective on Pinterest for photographers and artists , focusing on the need to share rather than hoard content. Shame on you.

Apparel 167
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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

When you create your email content, you can use HTML tags to display images within the email body. Personalization and Relevant Content: In a business e-mail, one size does not fit all. So the user has opened your email and read the content. So you should rename it as: my_email_newsletter_banner.jpg. But where’s the sale?

Tips 178