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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

ROI 191
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. dark social.

HootSuite 120
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Unmetric joins the Falcon & Cision Family

Unmetric

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. In 2012, it was a free lunch for any brand that had a presence. Pictured above: The Unmetric platform in 2012. Suddenly, marketers could determine with confidence what kind of paid social strategy their competitors were following.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Big data is a collection of data sets so large and complex that they difficult to process with commonly used software tools. Successful social media marketing to moms. Related articles.

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Improving Marketing ROI – 3 Top Tips

Bill Hartzer

An online marketing strategy should never stop evolving and improving if it is to remain cost effective and successful. To get you started, here are 3 tips for you to consider when looking to improve your online marketing activity. Tip 1: forecast alternative solutions. Are they prompting telephone calls or online enquiries?

ROI 109
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8 Time-Saving Tools for Social Media Marketing Teams

Buzzlogix

This latest blog post features the best social media tools and extensions to help you optimize your time, complete tasks, curate and schedule content, display your analytics, communicate with your team, and monitor your social media channels. Free Instagram scheduling WITH free Instagram analytics. Register today, for free.

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