Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. ROI is still tough to measure. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 105

Meme Marketing Hashtag Campaign 105

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. be some kind of ROI.

Social Media 81

Social Media ROI Survey Metrics 81

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

Trends 87

Trends Instagram Marketing Influencer 87

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. The company is now rolling out a self-serve ad model for small businesses, which should refine the platform for enterprise-level clients along and its backend analytics.

Conference 40

Conference ROI Small Business Metrics 40

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Measuring Social Media ROI. The tricky thing about it is that social media ROI is different from traditional online marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

ProBlogger

JANUARY 29, 2013

Many site owners avoid multivariate testing as it seems overly complex, and most of the services on the market that provide multivariate testing are paid services, which leaves bloggers unsure of the potential ROI. In early 2012 Econsultancy.com and Redeye conducted a survey [link] that yielded some interesting results.

How To 45

How To Groups Groups Conversation 45

Firebelly

JANUARY 2, 2013

Here are the 12 most-read posts on our blog in 2012. The ROI of Pinterest: 5 Must-Reads. 2 Cool (And Free) Instagram Analytics Tools. Instagram Marketing: 5 Must-Reads. Pinterest, Instagram and memes were popular topics. Thank you for reading, sharing and commenting last year! We’re looking forward to more in 2013.

Meme 166

Meme ROI Social Media Management Instagram 166

Webbiquity SMM

OCTOBER 23, 2012

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. ” Tailoring Twitter: The ROI of Curating Content on Twitter by Successful Blog.

Tools 203

Tools Tips Twitter Klout 203

Hootsuite

MAY 17, 2023

These Facebook ads are the “bread n’ butter” of real estate social marketing. This ad is especially effective with the addition of “2012” because viewers instantly understand the positive connotation of winning this award for over 10 years and form an instant subconscious judgment of, “They must be good.” What each metric means?

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #2: Always Be Refining.

Apparel 236

Apparel iPad Mobile Loyalty 236

Sprout Social

APRIL 22, 2019

Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. That being said, Facebook’s purchase of Instagram ( $1 billion in 2012 when the platform had only 30 million users) is certainly paying off. Instagram has 1 billion monthly active users.

Instagram 111

Instagram Marketing Hashtag Statistics 111

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. These introductions keep getting better and better, Jay.

Social Media 115

Social Media API Training Class 115

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Look for a social media tool that helps you track and manage your content’s performance and better understand the results with in-depth analytics.

Social Media 70

Social Media Tools HootSuite Price 70

Writtent Blog

JUNE 10, 2013

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? 86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012.

Report 100

Report Social Media Marketing Survey 100

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time. Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Proactive Report

NOVEMBER 10, 2012

Consequently showing ROI is almost impossible. It could pinpoint new markets and uncover R&D insights. Firing off a marketing campaign into a void of the unknown is like shooting a shotgun in the middle of a wide field in the dark, hoping to hit a rabbit. Content marketing is the current buzzword.

Mobile 111

Mobile Reputation Social Graph Skills 111

Writtent Blog

AUGUST 5, 2013

Email newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. The most recent studies by the Direct Marketing Association found that the average return on investment for email was around $25.80 for every dollar spent on the platform. Delivery Rate.

Newsletter 91

Newsletter Metrics Content Hubspot 91

Writtent Blog

JUNE 26, 2013

Content marketers love earning page views. We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1. Consumers still trust their friends, family, and even virtual strangers more than any form of content marketing from companies.

eBook 84

eBook Hubspot Metrics MySpace 84

Navolutions

JANUARY 2, 2014

2011’s Panda and 2012’s Penguin updates were just warm ups for Google’s biggest update to date: the notoriously hard to pin down Hummingbird. The kind of link building tactics that agencies have been going nuts with, like excessive guest posting and marketing infographics , are quickly running out of steam.

SEO 100

SEO Adwords Small Business Google 100

Convince & Convert

MARCH 2, 2010

to be larger than email by 2012 doesn’t hurt, either. The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ).

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. 80% of marketers use visual assets in their social media marketing. So, what if you have a tight social media budget?

Social Media 175

Social Media UGC Tips CPM 175