Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. Start by learning the basics of Google Analytics. The rise of Social Intelligence.

Analytics 92

Analytics Trends Social Media ROI 92

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Is Dark Social Messing with Your Metrics? analytics Click To Tweet.

Brands 152

Brands Analytics Consultant Data 152

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Home algorithm tips for marketers. Suggested Videos algorithm tips for marketers.

YouTube 120

YouTube Notification Video Trends 120

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

JANUARY 31, 2024

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Source After about a week, I checked the performance of this post in Hootsuite Analytics. Let’s find out.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. As a rule, PR folk are not stats and metrics buffs. Few university communication courses emphasize the need for metrics.

Skills 89

Skills Analytics Press Release Metrics 89

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Is Dark Social Messing with Your Metrics? Image via GetApp.

Brands 129

Brands Analytics Data Metrics 129

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. In 2012, it was a free lunch for any brand that had a presence. Unmetric was a pioneer back then with metrics that today have become industry standard such as average reply time and response rate to user tweets.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. That means paying attention to your analytics , but also your gut.

YouTube 145

YouTube HootSuite Metadata Notification 145

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 105

Meme Marketing Hashtag Campaign 105

Unmetric

NOVEMBER 12, 2019

Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Social media marketers know that it’s not how big your audience is, but the way they engage with your content. A good social media analytics tool will let you go back in time to see every post a brand has made.

Social Media 84

Social Media Analysis How To Analytics 84

Firebelly

DECEMBER 5, 2011

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. By Mitch Joel eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. Here are 12 examples of spectacular job losses due to social media stupidity. Social Media And How We’re Botching The Best Part.

Social Media 161

Social Media Metrics Analytics Trends 161

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. As a rule, PR folk are not stats and metrics buffs. Few university communication courses emphasize the need for metrics.

Skills 53

Skills Analytics Press Release Metrics 53

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. As a rule, PR folk are not stats and metrics buffs. Few university communication courses emphasize the need for metrics.

Skills 40

Skills Analytics Press Release Metrics 40

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Oktopost

MARCH 21, 2019

Marketing analytics company TrackMaven discovered that engagement drops if you use more than two hashtags. For example, if you have a business Instagram account, then you can view your analytics to see how many people saw your post. These tend to be broad, topical hashtags, like #business or #marketing.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

The Social Media Incubator

FEBRUARY 8, 2012

Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. The Art of Data-Driven Social Marketing (Marty Weintraub). Meaningful SEO Analytics (Brent Chaters & Ryan Jones).

SEO 106

SEO Conference Upcoming Analysis 106

The Social Media Incubator

FEBRUARY 8, 2012

Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. The Art of Data-Driven Social Marketing (Marty Weintraub). Meaningful SEO Analytics (Brent Chaters & Ryan Jones).

SEO 100

SEO Conference Upcoming Analysis 100

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. 11 for the last chat of 2012. Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals.

Analysis 198

Analysis Metrics Questions Communities 198

Mindjumpers

JULY 6, 2012

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. So far, we have only seen this in testing on the Facebook Marketing page , but we anticipate that it will be launched some time in the near future. Since then, Facebook has maintained their flow of introducing new features.

Features 220

Features Policies Mobile Module 220

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. marketing channel.

Social Media 81

Social Media ROI Survey Metrics 81

Mindjumpers

JULY 6, 2012

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. So far, we have only seen this in testing on the Facebook Marketing page , but we anticipate that it will be launched some time in the near future. Since then, Facebook has maintained their flow of introducing new features.

Features 205

Features Policies Mobile Module 205

Kikolani

JANUARY 20, 2012

21 Tactics to Increase Blog Traffic – This post is intended to be useful to all forms of bloggers – independent folks, those seeking to monetize, and marketing professionals working an in-house blog from tiny startups to huge companies. Business / Career. Let the author introduce them to you and show you how they do it.

Mashup 120

Mashup Resources Tumblr Widget 120

Twist Image

FEBRUARY 22, 2012

The challenge with that is that marketers are woefully bad at grabbing these new opportunities and really running with them. With just a handful of strategically placed ads, you could plaster the market, rinse and repeat. Treating Digital Marketing like a second-class and ghettoized citizen just isn't going to cut it anymore.

Advertising 102

Advertising Mobile Analytics Class 102

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. The company is now rolling out a self-serve ad model for small businesses, which should refine the platform for enterprise-level clients along and its backend analytics.

Conference 40

Conference ROI Small Business Metrics 40

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Image Credit: Luna Metrics. Probably not. Use the dashboard to curate content in real-time.

Tools 91

Tools Content Blogger Curation 91

Idaconcpts

MAY 21, 2012

Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products.

Overview 134

Overview Price Twitter Policies 134

The Way of the Web

DECEMBER 24, 2011

It’s purely in terms of visitor numbers via Google Analytics, so I’m resisting the temptation to try and promote posts that I felt may have been overlooked! 2012 The Year of 3D Printing? How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units?

Klout 33

Klout Embedding Loyalty Vimeo 33

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Hootsuite

MAY 17, 2023

These Facebook ads are the “bread n’ butter” of real estate social marketing. This ad is especially effective with the addition of “2012” because viewers instantly understand the positive connotation of winning this award for over 10 years and form an instant subconscious judgment of, “They must be good.” What each metric means?

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. People joke about marketing ninjas and developer ninjas. When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. People joke about marketing ninjas and developer ninjas. When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now.

B2B 120

B2B Software Social Media Survey 120

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

Sprout Social

APRIL 22, 2019

Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. That being said, Facebook’s purchase of Instagram ( $1 billion in 2012 when the platform had only 30 million users) is certainly paying off. Instagram has 1 billion monthly active users.

Instagram 111

Instagram Marketing Hashtag Statistics 111

Writtent Blog

AUGUST 5, 2013

Email newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. The most recent studies by the Direct Marketing Association found that the average return on investment for email was around $25.80 for every dollar spent on the platform. Bounce Rate. Delivery Rate.

Newsletter 91

Newsletter Metrics Content Hubspot 91

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59