Big data: seeing the forest and the trees
Sherrilynne Starkie
JUNE 22, 2013
Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. Related articles.
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