yMarketingMatters

APRIL 15, 2013

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. In 2013, 91% of Americans own a smartphone. Tablet use is rapidly growing among both genders. 13% are 18 to 24.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Sherrilynne Starkie

JUNE 22, 2013

For example, tools that used to be for elite athletes, like the Nike+ Fuelband , are now becoming ordinary things. Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. And it can be used for good.

Data 327

Data Foursquare Conference Wikipedia 327

Convince & Convert

MAY 23, 2017

There are great examples on how brands are leveraging this, but the age of messenger communication also comes with a new set of challenges that already have an impact on your brand. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg.

Brands 131

Brands Analytics Data Metrics 131

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. First, it ranks videos by assigning them a score based on performance analytics data. view duration).

YouTube 145

YouTube HootSuite Metadata Notification 145

Kikolani

MAY 28, 2013

How Social Media Examiner Grew Its List 234% (2012) – “The pop-up form has been absolutely instrumental in our success” says Stelzner, who estimates that the form generates nearly 70% of email subscriptions. You can see it in the above examples for Chris Brogan, Pushing Social, and Lewis Howes. A/B testing. A/B testing.

Case Study 168

Case Study WordPress Study FeedBurner 168

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? In this example, I’ve used comparatively larger numbers to get results from big accounts. For example, you run a bookstore in Houston and want to target local readers. For example, Starbucks wants to interact with its happy customers on Twitter.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Oktopost

MARCH 21, 2019

Marketing analytics company TrackMaven discovered that engagement drops if you use more than two hashtags. For example, if you run a juice bar in San Diego, then #freshjuice, #cleaneating, #sandiego are hashtags that can help you be found by your potential customers. However, there is a risk to overusing hashtags on Twitter.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Firebelly

DECEMBER 5, 2011

Here are 12 examples of spectacular job losses due to social media stupidity. By Mitch Joel eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. Social Media And How We’re Botching The Best Part.

Social Media 161

Social Media Metrics Analytics Trends 161

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* One example? The brand’s 2012 Truck Tour , delivering samples of its Greek Frozen Yogurt – Tweet us! Probably coincidence but very cool!

Sample 180

Sample Samples Case Study Hotels 180

Hootsuite

JANUARY 31, 2024

For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment. Source After about a week, I checked the performance of this post in Hootsuite Analytics. Source I analyzed this post’s performance using Hootsuite Analytics.

HootSuite 78

HootSuite Metrics Engagement Feed 78

The Social Media Incubator

JULY 5, 2013

According to analytics shown by Jason Smith of readwrite.com, Pinterest beats Facebook in a number of categories. A great example of proper Pinterest use is Kohl’s , who has a board for clothing, shoes, kitchen products, outdoor products and much more. In 2012, there were some great uses of online marketing campaigns on Pinterest.

Campaign 125

Campaign Platform Social Media Engagement 125

Waxing UnLyrical

JULY 25, 2016

How to Measure PR: A Case Study and Examples. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Autism Awareness: Benchmarking Media Analytics to Prove Success. Proper measurement can take your campaigns to the next level. Telfer for PRNews.

Case Study 100

Case Study Study Banking Metrics 100

yMarketingMatters

APRIL 15, 2013

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. In 2013, 91% of Americans own a smartphone. Tablet use is rapidly growing among both genders. 13% are 18 to 24.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 Apart from scheduling posts on social media sites, it also allows companies to look at analytics, which enables them to make strategies on how to attract people to their company pages. It’s available for iOS and Android. DoubleDutch Events.

Brands 177

Brands Foursquare HootSuite Tumblr 177

The Realtime Report

AUGUST 27, 2019

To achieve this, rebootonline.com inserted a range of digital marketing job roles, such as Data Analyst, Content Manager and Head of Ecommerce, into the keyword analytics section of online visibility and marketing tool SEM Rush. Since 2007, we can see the role has steadily decreased in popularity before reaching a low point in 2012.

Marketing 79

Marketing CPC Trends SEO 79

Hootsuite

MAY 17, 2023

Free 30-Day Trial 13 great real estate Facebook ad examples 1. Highlight recently sold listings For seller’s agents, this is your equivalent of the above real estate Facebook ad example. Feature one recently sold listing, or choose a few examples from the same zip code, and briefly touch on a factor you had to overcome to sell it.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Sprout Social

JANUARY 16, 2020

What are some notable viral marketing examples? Let’s look at some real-world examples of viral marketing in action. Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. For example. Good question!

Meme 108

Meme Marketing Hashtag Campaign 108

ProBlogger

DECEMBER 20, 2011

31 Days To Build A Better Blog (2012 edition) just $14.99! New and updated for 2012, 31 Days to Build a Better Blog is a downloadable ebook designed to help you revitalize your blog. If your plans are to start earning real money from your blog in 2012 …. The Bloggers Guide To Online Marketing (normally $99.99) now $49.99.

eBook 42

eBook Discount Template Templates 42

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to. Pinterest users are also doubly likely to say their time on the platform was well-spent.

Statistics 111

Statistics Marketing Travel Buy 111

Kikolani

JUNE 15, 2012

8 Great Examples of Personal Domain Names in Action – After seeing some of the examples below I think you will agree that using your FirstNameLastName.com or a variation to “brand yourself” with an online calling card should definitely at the top of your to do list. URL Shorteners and Analytics: Which Ones Deliver Results?

Mashup 120

Mashup Resources Blogger RSS 120

Unmetric

APRIL 2, 2019

With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. Both BTS themselves and the brands they’ve partnered with are great examples of social media marketing done well and we can all stand to learn from them. Why are their fans—the self-proclaimed BTS Army—so loyal? The rise of BTS. Methodology.

Social Media 97

Social Media Brands Marketing Tourism 97

Jeff Esposito

MARCH 18, 2012

For example, companies sent more “suits” to the conference than in past years; and the space’s biggest publication, Mashable, was in acquisition talks with CNN for $200M. The company is now rolling out a self-serve ad model for small businesses, which should refine the platform for enterprise-level clients along and its backend analytics.

Conference 40

Conference ROI Small Business Metrics 40

Bill Hartzer

DECEMBER 19, 2012

For example, you could say we are currently spending 50% of our budget on PPC and 25% of our budget on SEO but if we were to reduce our PPC budget to 30% and increase our SEO budget to 45% could we expect more, or less returns? You also need to ask yourself which portals are converting and where are they coming from?

ROI 110

ROI Tips Marketing Software 110

Kikolani

AUGUST 24, 2012

10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. Announcing the 2012 SEO Industry Survey – From independent consultants to agency SEOs to in-house marketers, we got to see responses from a wide swath of the industry’s demographics.

Mashup 117

Mashup Resources How To Remix 117

Pixlee

FEBRUARY 2, 2018

In 2012, Kelly and Dennis Maloney, the Chief Digital Officer, went to the Board and outlined the threats to the business. Some organizations fail because of friction at the top setting a rocky example for the rest of the company. Relentless Dedication to Measuring Results.

Products 67

Products Class SMS Mobile 67

Kikolani

OCTOBER 29, 2012

It comes complete with advanced analytics such as sentiment analysis, passion, reach and strength so you can gauge how well your brand is being perceived online. You just need to click ‘Add to Queue’ or ‘Post Now’ UPDATE: Timely has decided to close their doors as of November 2012. NutshellMail.

Blogger 159

Blogger Social Media Tools Disqus 159

Twist Image

JUNE 8, 2013

14 million for Facebook, down from 19 million at the end of 2012). There are not many answers or examples to point to other than the Huffington Post or BuzzFeed (and those two answers seem to make hardcore journalists squirm). "I hesitated to post something this hardcore geeky to our weekly list, but it''s worth the investment.

Apple 90

Apple Repository Microsoft Google 90

ProBlogger

MAY 29, 2014

For example, the most popular platform is Facebook, followed by Twitter, Pinterest, YouTube and Google+ in a constant neck and neck race. Facebook leans young, but there’s been a 45 percent spike in those ages 45 to 54 joining the site sine 2012. Start with considering the basic facts about social media in general. Back to basics.

Social Media 49

Social Media Analysis How To Tumblr 49

Sprout Social

OCTOBER 9, 2018

It was founded by three VistaPrint executives (Jason Robins, Matthew Kalish, and Paul Liberman) in 2012. Check out the example below. One of the best ways to get to know your audience is to use an analytics tool that can aggregate data from all your platforms. Let’s look at some of Draftkings best social media strategies.

Sports 83

Sports Social Media Engagement Compete 83

Hootsuite

MAY 18, 2023

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Short-form video refers to video content that is between five seconds and ninety seconds long.

Video 112

Video HootSuite How To UGC 112

Hootsuite

DECEMBER 20, 2019

Take LinkedIn for example, which unsurprisingly, is most popular among U.S. For example, more than 75% of Americans between 18-49 years old use Facebook. According to Pew Research Center, the share of older Americans on the platform has more than doubled since 2012. adults between 25-49 years old. Try it free today. Get Started.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Buzzlogix

APRIL 16, 2017

This latest blog post features the best social media tools and extensions to help you optimize your time, complete tasks, curate and schedule content, display your analytics, communicate with your team, and monitor your social media channels. Free Instagram scheduling WITH free Instagram analytics.

Team 40

Team Tools Social Media Marketing 40

Twist Image

JULY 15, 2016

I last mentioned Jon Bruner way back in 2012 ( Six Links #89 ). If you ever need a concrete example of how Internet 'facts' are fungible, this one's great." lean analytics. He built something recently to demonstrate how the world's online maps adjust based on what country you're in. bit current. book a futurists manifesto.

Microsoft 40

Microsoft Analytics System Data 40

Audiense

JUNE 17, 2016

The 2012 Olympic Games in London generated over 150 million Tweets during its 16 days, with nine different athletes receiving over a million Tweets, including Usain Bolt, whose 200m victory sparked over 80,000 Tweets a minute. If the audience is too large to effectively look at manually, then social analytics tools will be vital.

Data 60

Data Strategy Sports Campaign 60

Twist Image

APRIL 17, 2012

Look no further than the meteoric rise of The Huffington Post as a prime example of this. On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. If you're looking for some prime examples this, head over to Trip Advisor and look for reviews of a hotel that you know.

Wiki 102

Wiki Hotels Social CRM Retail 102

Dave Fleet

FEBRUARY 16, 2016

The dominant platforms then were largely the same ones as the previous five years, and while the evolution of those platforms required adaptation (Facebook introduced its news feed early in this window, for example) it didn’t feel like the same relentless barrage of constant landscape change.

Mobile 105

Mobile Trends Compete Loyalty 105

Later

OCTOBER 29, 2019

In fact, there are so many bonuses to switching to a business account that it’s worth considering the move — you could have access to better Instagram analytics, swipe up links in Instagram Stories, and even the ability to auto publish to Instagram with Later! . This hoax dates back to 2012, and it’s been rumbling along ever since. .

Instagram 76

Instagram Hashtag Feed Feedly 76