Buzz Marketing for Technology

DECEMBER 12, 2012

The thick of the 2012 holiday season is here. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? Posted in Customer Experience eCommerce Mobile.

Mobile 197

Mobile Cost Retail comScore 197

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

ProBlogger

JULY 22, 2014

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Source: comScore. Pinterest grew 4,377% in 2012 and continues to expand with 25 million users.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Audiense

MARCH 13, 2017

What can marketers learn from this? In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. 60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ).

Groups 125

Groups Groups Data Analysis 125