Proactive Report

NOVEMBER 12, 2011

Better use of analytics and more focus on measurement. You start by listening and gathering information about your brand/s, your company and your competitors. Johns Hopkins Medicine, like most companies and organizations, started in social media without much of a strategy. Content curation. Social media education and training.

Trends 103

Trends Social Media Social Graph Analysis 103

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Its company Pinterest page currently has 10M+ monthly views, and 605k followers (and growing!)

Brands 148

Brands Marketing Real Estate Collaboration 148

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Check your analytics to see how often your videos are appearing in the Trending tab. Notifications.

YouTube 123

YouTube Notification Video Trends 123

Unmetric

OCTOBER 25, 2019

It began when I was at my previous company in the enterprise peer-to-peer data backup space. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Data 230

Data Sysomos Sentiment Analytics 230

Sherrilynne Starkie

JUNE 22, 2013

Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. A good example is Jana, a company that makes users a partner in their own data. Don’t do big data analytics alone, says expert.

Data 327

Data Foursquare Conference Wikipedia 327

SocMed Sean

JANUARY 1, 2012

What to do…It’s 2012 and you’ve been blogging for almost a year now with no success. To add insult to injury, your Google analytics show that you get about 25 visitors to your blog every day, and you’re pretty sure that you, your family, and the GoogleBot account for about half of those.

Creative Commons 279

Creative Commons Flickr Adwords Tumblr 279

The Realtime Report

APRIL 7, 2014

Coming to your Twitter feed: 15 new types of ads – Twitter is debuting 15 new types of ad products, including ‘app install’ ads, which have proven successful for Facebook; the ads are designed to appeal to e-commerce companies and mobile-game developers (WSJ, re/code ).

News 176

News Types Nielsen Social Media 176

Ari Herzog

NOVEMBER 19, 2013

The below graphs and data from Google Analytics say the rest. Data from October 19 – November 18 in 2012: 8,236 visitors. Comparing the present to the past is more evident with data from Quantcast , a company that has measured my site for years. The above subject says it all. 7,726 unique visitors. pages per visit.

Quantcast 161

Quantcast Metrics Social Networking WordPress 161

Visually SM

AUGUST 19, 2020

But with so many social media platforms out there, how can your company make such a big decision? Every company that wants to keep competitive in the current market should look forward to building a social media presence and sticking to it. Good customer experience is another goal for companies entering social media channels.

Social Media 130

Social Media Brands Reddit Platform 130

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Yelp will allow company owners to keep track of whatever information is being posted about the company.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Twist Image

SEPTEMBER 14, 2012

After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? web analytics. data jockey.

Loyalty 100

Loyalty Data Analytics Brands 100

Firebelly

DECEMBER 5, 2011

By Mitch Joel eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. Permission is the Enemy of Speed.

Social Media 161

Social Media Metrics Analytics Trends 161

Oktopost

MARCH 21, 2019

Branded hashtags allow companies to see what customers are saying about them, and engage in real-time conversation. Marketing analytics company TrackMaven discovered that engagement drops if you use more than two hashtags. could be heard as people entered a venue and wanted to tweet their whereabouts.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Hootsuite

JANUARY 31, 2024

For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment. Source After about a week, I checked the performance of this post in Hootsuite Analytics. Source I analyzed this post’s performance using Hootsuite Analytics.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Waxing UnLyrical

JULY 25, 2016

Why: “To learn how major brands use Pinterest, Rivalfox tracked Fortune 500 companies on Pinterest over a two-month period, analyzing a total of 29,144 pins,” writes CMO of CyberAlert, Bill Comcowich for The Measurement Standard. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 100

Case Study Study Banking Metrics 100

Idaconcpts

JULY 6, 2012

Or if you’re paying a SEO company to acquire links for your website, do you know how they are doing it? It turned out that the blogger was the famous “analytics evangelist” who wasn’t happy about the tone of the email, so he decided to share it in full with his circle of virtual friends – creating a lot of buzz around it, as you may guess.

Blogger 158

Blogger Examples SEO Template 158

Waxing UnLyrical

NOVEMBER 27, 2012

For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. Erin Greenfield asked a great question about Pinterest measurement, and it’s a question that will grow in importance as companies develop their strategic use of Pinterest.

Analysis 198

Analysis Metrics Questions Communities 198

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s 2012 Truck Tour , delivering samples of its Greek Frozen Yogurt – Tweet us! — Copley Square Hotel (@copleysqhotel) August 24, 2012.

Sample 180

Sample Samples Case Study Hotels 180

The Realtime Report

AUGUST 27, 2019

Interested in exploring the job roles manipulated by digital transformation, digital marketing company rebootonline.com conducted research to identify the most popular – most searched for – digital marketing jobs in the UK. Since 2007, we can see the role has steadily decreased in popularity before reaching a low point in 2012.

Marketing 79

Marketing CPC Trends SEO 79

Adam Sherk

DECEMBER 21, 2011

Beyond Facebook Insights: Useful Facebook Analytics Tools. The post on Facebook analytics tools did well considering I just published it last week. In checking out Google Analytics one thing I like about my top 10 is there were multiple paths to success. Enjoy the holidays and hope you have a great 2012.

SEO 119

SEO Publishing Press Release Social Media 119

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Simply put, Pinterest has potential for both local and global companies alike. This channel is an excellent place for wedding brands , niche companies and more to show off what makes them unique. So, what does this mean for your brand?

Statistics 111

Statistics Marketing Travel Buy 111

Twist Image

NOVEMBER 21, 2012

That is the sad (and, ultimately, very scary) news out of the Fournaise 2012 Global Marketing Effectiveness Program , which interviewed over 1,200 CEOs from across North America, Europe, Asia and Australia. On June 14th, 2012, Forbes ran a news item that may run counter to the findings above. web analytics. web analytics.

Marketing 105

Marketing Press Release Analytics Advertising 105

Twist Image

APRIL 7, 2017

In 2012, I published an article titled, Is Amazon The Future Of Media? From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. media company. media company. Staggering.

Google 66

Google Retail Facebook Advertising 66

Mindjumpers

JULY 6, 2012

Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. Offers are basically coupons for people to redeem.

Features 220

Features Policies Mobile Module 220

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? Companies can also track customer grievances via Twitter to resolve them. Look for platforms with automated social listening and analytics for a streamlined process. Are you tired of sifting through endless tweets to find that one specific gem?

Twitter 52

Twitter Hashtag Trends Sentiment 52

Mindjumpers

JULY 6, 2012

Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. Offers are basically coupons for people to redeem.

Features 205

Features Policies Mobile Module 205

Kikolani

MARCH 29, 2013

How To Start Getting Reviews From Your Customers – 52% of people are more likely to purchase if a company has positive reviews. How To Build Your Own Custom Google Analytics Dashboard – Want to create your own custom Google Analytics dashboard. Here are clips from some of the best funny and cute animals in 2012!

Mashup 122

Mashup Resources FeedBlitz RSS 122

Net-Savvy Executive

JUNE 27, 2017

2012) is the other one that explores things we're not doing yet. The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011). What do we mean by language support (2012) and location (2012), or what professional services (2009) go with your SMA product.

Privacy 40

Privacy Open Source Exercises Skills 40

The Realtime Report

NOVEMBER 29, 2012

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. How is the company making its case — and what is Twitter’s counter-argument? The PeopleBrowsr case is the first time that a Twitter partner has taken a stand against Twitter.

Twitter 189

Twitter Data Wikipedia Analytics 189

Twist Image

NOVEMBER 23, 2017

I hadn't heard about this until recently, but apparently it's been around since 2012. Fast Company - Co. fast company. lean analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? This is resignation at its best, and it's literally a church.

Retail 61

Retail Small Business YouTube Analytics 61

Twist Image

MAY 22, 2012

Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. Imagine a world where companies (like that supermarket) are sending out unique offers to each and every one of their customers. data analytics. Tags: 2012 cma summit. Making The Loyalty Leap. loyatlyone.

Loyalty 102

Loyalty Privacy Knowledge Base Data 102

Socialmedia.biz

JUNE 8, 2018

Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. The company was founded by Thibault Hanin and Loic Moisand in 2006. AgoraPulse.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Social Media Marketing

JUNE 12, 2013

Google Maps get more social, the role of social and television, where traditional media is heading, Facebook gets all #cool, Twitter opens analytics to all, making progress on social metrics, the NSA''s use of big data and more - it''s This Week in Social Media. Industry Could IBM be the Google for large enterprise organizations ?

Social Media 130

Social Media Metadata Flipboard Metrics 130

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. Prior to being a $1 billion company , DSC was a relatively unknown up-and-comer in the then-untapped shaving subscription space. Let’s look at some real-world examples of viral marketing in action.

Meme 107

Meme Marketing Hashtag Campaign 107