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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012. For the most part, the predictions were on target. Just What Do Marketers Do, Anyway?

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Metrics like aggregate daily comments and likes per page and per post, and things like that. You saw the video? Number one, it has a story.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Metrics like aggregate daily comments and likes per page and per post, and things like that. You saw the video? Number one, it has a story.

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Ultimate Guide to Social Media Marketing

Sprout Social

Saw great success after introducing social selling to promote its cloud-based suite of products in 2012. Use Google+ Hangouts to host live chats, webinars and other video events for your audience. Aggregates its latest blog posts for extra exposure. source ) Posts content highlighting its partners and clients.