Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Social Media 130

Social Media Brands Reddit Platform 130

The Realtime Report

SEPTEMBER 10, 2012

billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012.

Social Media 190

Social Media Brands Apple Comparison 190

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? Adobe’s 2012 Global Digital Advertising Update offers three reasons: format changes made in the last three quarters (Facebook Timeline).

Engagement 194

Engagement Automotive Brands Paid Search 194

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. These users present a great opportunity for marketing and advertising.

Strategy 195

Strategy Marketing Automotive Campaign 195

Mindjumpers

JUNE 20, 2012

A couple of weeks ago I talked about how brands can use the photo sharing app Instagram to create visual engagement. Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Photo sharing apps have been popular for quite some time now – both for individuals and brands.

Video 270

Video Instagram Brands Advertising 270

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 1 Madewell. madewell / 1.2

Instagram 139

Instagram Brands UGC Travel 139

Convince & Convert

MAY 23, 2017

But what is it, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: How big is that impact, and how are brands supposed to measure it?

Brands 129

Brands Analytics Data Metrics 129

SocMed Sean

MARCH 1, 2022

This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. As of September 2021, YouTube had 2 billion users, up from 800 million in 2012. While this is an extremely large audience, the key for marketers is to understand whether this audience is a good fit for your brand.

YouTube 204

YouTube Strategy Automotive Marketing 204

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Twist Image

DECEMBER 13, 2012

A true advertising renaissance man, this is a short book but filled with tons of great design that is diminished by the depth of content and life lessons. What makes people like a brand (or an individual) and not another? Now, it's your turn: which business book in 2012 turned your head upside down? best business books 2012.

Social Media 111

Social Media Skills Influencer Advertising 111

Mindjumpers

FEBRUARY 6, 2013

The lights of the New Orleans Superdome have been turned off and it is time to go through the many analyses of both game plans and advertising money spent. Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl. Picking The Right Social Platform For Your Brand.

Statistics 227

Statistics Analysis Groups Groups 227

Twist Image

FEBRUARY 22, 2012

There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. TV, radio, print and even out-of-home advertising was never an easy business, but it was very simple in its architecture. the most valuable demographic behind the emerging potential of mobile advertising.

Advertising 102

Advertising Mobile Analytics Class 102

Twist Image

APRIL 4, 2014

When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. Advertising is one component of the communications challenge.

Advertising 92

Advertising Marketing Comparison Banking 92

Twist Image

MARCH 20, 2014

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). What if there was a way - a real way - for brands to make money (serious money) on Instagram? advertorial.

Instagram 97

Instagram Brands iPhone Adwords 97

Twist Image

AUGUST 26, 2012

Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If you thought selling digital marketing through to the c-suite is hard in 2012, imagine what it was like back in 1998. Tags: advertising podcast. It's hard to believe that it was 14 years ago. artists for amnesty.

Advertising 81

Advertising Social Networking Blogger Activities 81

Sherrilynne Starkie

OCTOBER 29, 2012

Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. A Survival Guide to the New Social Workspace. . . • Quick and painless ways to add multimedia to your communications. • How to successfully introduce brands in Québec.

Conference 259

Conference Newsletter Skills Questions 259

Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Let’s get right to it, how to build your brand’s community.

Community building 197

Community building Communities Hubspot Guidelines 197

The Realtime Report

NOVEMBER 14, 2012

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. The top social video brands of the year (in order of rank): Red Bull.

Video 183

Video Vimeo Brands Microsoft 183

Mindjumpers

FEBRUARY 28, 2014

These past two weeks saw the release of two adrenaline themed ads, and a funny note is they both came from two well-known beverage brands. Rule number one; we never mention the brand name! In both examples the brand’s presence remains unveiled until the very last minute. Brands Rocking Instagram. Brands Rocking Instagram.

Social Media 221

Social Media Advertising Trends Brands 221

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. Despite this compelling number, brands have been a bit slow to embrace video as a medium. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

The Realtime Report

JANUARY 7, 2013

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Finally, respondents weighed in on mobile video advertising. The majority – 53% - are “positive or neutrally receptive” towards mobile video advertising. 52% share music videos.

Mobile 178

Mobile Video Content Survey 178

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. 2012: Watch time (a.k.a.

YouTube 145

YouTube HootSuite Metadata Notification 145

SocMed Sean

DECEMBER 18, 2018

Why “Bland Brands” Fail One of the main reasons marketing efforts frequently don’t work is that brands aren’t paying enough attention to being human and relatable. They might tolerate ads as the price for the using a free platform, but they don’t come to social media for advertisements. They don’t want to be sold to.

Social Media 220

Social Media Meme Advertising Strategy 220

The Realtime Report

DECEMBER 18, 2012

With its rapidly expanding audience, mobile gaming will also lead in advertising growth. in-game advertising. Social gaming revenues will still grow -although at a more modest rate – from a combination of virtual goods monetization (which is the largest contributor to revenue) and advertising.

Mobile 187

Mobile Advertising Social Networking Report 187

Mindjumpers

MARCH 9, 2012

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. So, here is an excerpt about the new Facebook Timeline for brands.

Guidelines 273

Guidelines Facebook Policies Price 273

Twist Image

APRIL 24, 2015

I was there in the beginning of online advertising. Those were the days when the idea that brands could pay to rank on a search engine seemed both foreign, and like the search engines were poisoning the well. Real advertising. Digital advertising is now a $50 billion dollar business. The very early days.

Advertising 40

Advertising Publishing Data Engineering 40

The Realtime Report

AUGUST 21, 2012

Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? What were the keys to Nike’s success?

Social Media 180

Social Media Hashtag Sports Compete 180

Pixlee

AUGUST 10, 2020

Your customers are likely already using TikTok and other social apps to create content that features your brand. Tapping into this saves time and helps your brand feel more authentic. TikTok Marketing (paid): Brand Takeover vs. Native Ads. You can also link to your brand’s landing page or create a hashtag social media contest.

Video 98

Video Marketing UGC Hashtag 98

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 93

Social Media Brands Instagram Training 93

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones. In 2012 he founded a creative design agency.

Trends 166

Trends Marketing Influencer B2B 166

Twist Image

MARCH 13, 2012

Eric Ryan is the co-founder and Chief Brand Architect of Method. How does an independent brand like Method rise in a business world where 800-pound gorillas like Unilever , Procter & Gamble and Johnson & Johnson roam the jungle? The rise of the indie brand. not advertising. The answer is both complex and simple.

Brands 107

Brands Posterous Project Embedding 107

The Realtime Report

JULY 26, 2012

million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. How do social media users feel about businesses advertising on social media? A total of 9.8 Nearly half (48%) “never really notice ads” on social networking sites.

Social Media 175

Social Media Discount Comparison Social Networking 175

Mindjumpers

JUNE 8, 2012

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. The case recently won the Blue Award, the best possible, at Facebook Studio Award 2012. To quickly reach as many people as possible, the brand made Facebook the hub of its marketing efforts for the initiative.

CSR 237

CSR Small Business Case Study Communities 237

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper….

Marketing 156

Marketing Patterns Journal Influencer 156

Small Business Mavericks

JANUARY 22, 2012

High end fashion brand Marc Jacobs recently asked followers to share their favorite family moments by using pictures taken through a cell phone. People love to show off, so if you advertise a campaign that encourages those traits, you may be able to build and further develop your brand.

Social Media 110

Social Media Fashion Instagram Trends 110