Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Waxing UnLyrical

MARCH 9, 2015

Six marketing lessons for International Women’s Day. ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Let’s hear it for the ladies! Based in the Washington, D.C.,

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Case Study Consultant Campaign Flickr 100

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. The hashtag has been used over 10k times on Instagram alone.

Issues 136

Issues Survey Campaign Authentication 136

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. And what do marketers and business owners need to know—and more importantly, do —to keep ahead of consumer demands?

Mobile 180

Mobile iPhone iPad Training 180

Buffer Social

AUGUST 16, 2023

and our commitment to keep up with market rates when it comes to how we pay our team. We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media. Stripe payments make up 98.5

Price 70

Price Buy Insurance Cost 70

Buffer Social

JUNE 30, 2017

Twitter co-founder Jack Dorsey told CNBC in 2013 how that changed Twitter and the way people get news. One small tweet began the Twitter revolution. One small tweet began the Twitter revolution. Twitter is also the platform that our co-founder, Joel Gascoigne , successfully built Buffer on back in 2010!

Social Media 111

Social Media MySpace Hashtag News 111

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Do you want to see what these influencers are posting about your brand?

Analytics 68

Analytics Influencer Apparel Airlines 68

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Twitter Statistics. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. 2015 was actually the year of mobile. Less “social”, more “media”. Decline of community management (in some areas).

Mobile 105

Mobile Trends Loyalty Compete 105

ProBlogger

APRIL 19, 2017

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. Rather, it’s a list of bloggers that have sparked my interest and is heavily biased towards the marketing niche. Sujan Patel is a leading expert in digital marketing. Sol Orwell.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. This is a quite substantial increase from the 70 percent reported in 2015. It could be handy for creating your marketing personas.).

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Study Social Media Marketing Research 40

Sprout Social

OCTOBER 9, 2018

In 2006, Twitter is born. It was founded by three VistaPrint executives (Jason Robins, Matthew Kalish, and Paul Liberman) in 2012. They’re working with affiliates like DK live (news site with 24k followers on Twitter). Any business that markets primarily to men. And what did social media and fantasy sports?

Sports 83

Sports Social Media Engagement Compete 83

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. — Twitter (@Twitter) August 3, 2021. Almost a month!

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Statistics Marketing HootSuite Study 102

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Departments like sales, human resources, product development and market research are launching successful campaigns. Measuring Social Media ROI.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

APRIL 6, 2023

Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom. The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

ProBlogger

JUNE 28, 2016

The Pew Research Center says that in 2015, 64% of adults between the ages of 18–29 used their phones at one time or another to listen to music or podcasts. billion podcast downloads in 2014, 63% were requested from mobile devices,” a number which rose from 43% back in 2012. The podcast hosting service Libsyn confirmed this steady rise.

How To 33

How To Mobile Social Media Sites 33

ProBlogger

JUNE 28, 2016

The Pew Research Center says that in 2015, 64% of adults between the ages of 18–29 used their phones at one time or another to listen to music or podcasts. billion podcast downloads in 2014, 63% were requested from mobile devices,” a number which rose from 43% back in 2012. The podcast hosting service Libsyn confirmed this steady rise.

How To 23

How To Mobile Social Media Sites 23

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure.

Social Media 100

Social Media Marketing Mobile B2B 100

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

DECEMBER 8, 2015

but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. Data Management. About the author: H.

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Small Business Tips Marketing Education 100

Oktopost

AUGUST 15, 2022

In 2006, Twitter joined the social media sphere with an interesting niche: you could only publish micro posts of 140 characters or fewer. This micro post style quickly became popular, and Twitter emerged as a top site for real-time news and updates across the world. A Not-So-Distant Past: 2010-2015.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Buffer Social

JUNE 1, 2016

In addition to its main Twitter account (boasting 4.83 Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. For instance, Twitter’s engineering team has its own Twitter account ( @TwitterEng ), sharing product updates, blog posts, and other behind-the-scenes content.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Pam Moore

SEPTEMBER 7, 2016

Would you like to tap into a social network that can help you generate leads, sell more product or services and deliver you more blog or website traffic than Twitter? Did you know… When Pinterest launched in 2012 it surpassed 10 million users faster than any other stand-alone social network in history.

Smart Phone 60

Smart Phone Social Networking Statistics Training 60

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

ProBlogger

JUNE 5, 2017

I think that was the biggest mistake I made but I soon came around to it when Twitter really became a thing in Australia, right back when it was a fun place to hang out, wasn’t it? Nikki: It was like, “Ah, let’s just go to this little party tonight on Twitter.” Darren: Yeah, it was. In fact my clients would say, “This is great.

Blogger 42

Blogger Groups Groups Fashion 42

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

ProBlogger

JUNE 5, 2017

I think that was the biggest mistake I made but I soon came around to it when Twitter really became a thing in Australia, right back when it was a fun place to hang out, wasn’t it? Nikki: It was like, “Ah, let’s just go to this little party tonight on Twitter.” Darren: Yeah, it was. In fact my clients would say, “This is great.

Blogger 36

Blogger Groups Groups Fashion 36

Buffer Social

FEBRUARY 14, 2017

Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. It’s similar to having a well-known guest on your podcast , Facebook Live , or Twitter chat.

Hosting 109

Hosting Instagram How To Metrics 109

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. As a rule of thumb, you should avoid gimmicks and cheesy marketing ploys. More than 1 million GIFs were shared on Twitter in 2015, and Tweets with GIFs get 167% more clickthroughs than those without. pic.twitter.com/SGD9QR6rRo.

Social Media 40

Social Media Content Meme Geotagging 40

ProBlogger

NOVEMBER 14, 2016

What Happened to Me in 2012 Penguin Updates. My site, WebHostingSecretRevealed.com, was hit badly during the Google Penguin update in 2012. This led to some new traffic and Twitter followers for me – not to mention building my authority in the niche. Tactic #2: Influencers Marketing. Are you using any of these strategies?

Google 20

Google Alltop Blogger Influencer 20

ProBlogger

NOVEMBER 14, 2016

What Happened to Me in 2012 Penguin Updates. My site, WebHostingSecretRevealed.com, was hit badly during the Google Penguin update in 2012. This led to some new traffic and Twitter followers for me – not to mention building my authority in the niche. Tactic #2: Influencers Marketing. Are you using any of these strategies?

Google 20

Google Alltop Blogger Influencer 20

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Viper Chill

JULY 25, 2016

As such, I’m always willing to ignore everything I previously thought about marketing and to be open to new ideas and opportunities. While Google did reduce the listings from seven to three back in August of 2015, the redesign of the listings with adding spacing means not much changed in terms of organic results being seen.

SEO 40

SEO Influencer Google Team 40