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Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come

Jon Loomer

From about 2012-15, the focus was on developing new powerfully specific ways to target people. Maybe things didn’t officially start shifting during the election season of 2015, but that’s certainly when the seeds of change were planted. New detailed targeting to reach people by actions and behaviors.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium.

Mobile 225
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Transformer Security

The Realtime Report

Because each must be made specifically for the intended location, the market is not particularly competitive. Congressional Research Service, July 2015. Many industry concerns revolve around the uniqueness of transformers. Infrastructure Security and Energy Restoration Office of Electricity Delivery and Energy Reliability U.S.

Energy 91
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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

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Online Reputation Management Guide for 2015

Proactive Report

73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). Take advantage of this perception in 2015 and become even more connected and responsive – put the feedback loop in place and use it to innovate and improve, based on your customers’ comments. The Reputation Feedback Loop.

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How the YouTube algorithm works in 2022

Sprout Social

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. 2015-2016: Satisfaction & personalization. Home algorithm tips for marketers.

YouTube 121
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Monday Roundup: International Women’s Day

Waxing UnLyrical

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Closing The Gender Gap Is Everyone’s Business.