Mindjumpers

FEBRUARY 3, 2015

A lot has changed since we wrote about video content in 2012, and today the format is integrated with the largest social platforms. No one should be in doubt about the sender, but don’t overexpose your brand and logo. Similar Posts: The Importance of Localized Branded Content on Social Media. Marketing Predictions for 2015.

Groups 100

Groups Groups Features Video 100

Talkwalker SM

MAY 26, 2016

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 77% said they interact by reading posts and updates, while 17% share experiences and news stories, and 13% post updates about brands they like. • Still not convinced? Cross-Platform Is a Must.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. V3B Blog ).

Social Media 100

Social Media Marketing Survey Metrics 100

Buffer Social

AUGUST 16, 2023

We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media. A look at our pricing history Our ASP also reflects the changes we’ve made to our pricing model over the years.

Price 70

Price Buy Insurance Cost 70

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

MAY 1, 2015

Now they’ve learned to focus their efforts on channels that are able to support the three pillars of their strategy: service, brand reputation, and commerce. “I For 2015, to be as nimble as possible and ready to pivot and adjust, she decided to set six-month goals instead of year-long. They felt the need to be everywhere.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Of the top brands using Instagram, 60% use the same filter for all content. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 89% of social media messages to brands go ignored.

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Statistics Social Media LinkedIn Instagram 40

Dave Fleet

FEBRUARY 16, 2016

The difference with this new wave of innovation is two-fold: Social media is no longer a niche phenomenon – it is actively building and shaping brands. Social media is quickly pushing brands in the “media” direction and away from “social” – the thing that attracted many people to want to connect with companies in the first place.

Mobile 105

Mobile Trends Loyalty Compete 105

ProBlogger

JANUARY 3, 2017

5 Advanced Techniques I Use To Make Money On My Blog from Erin Bender from Travel With Bender first appeared on March 11, 2015. In 2012 I commenced a worldwide open-ended nomadic adventure with my husband and two children, and blogging seemed like a great idea. Content Creation: When A Brand Asks You To Write For Them.

Adsense 43

Adsense Travel Review Insurance 43

Convince & Convert

JANUARY 18, 2016

I started out with very little knowledge of what worked well, and my only presentation was one created back in 2012. Two years ago, I set out on a mission to uncover insights that would allow me to unlock the power of SlideShare marketing. I built it from scratch. I drew the slides in a notebook and turned them into pixels using PowerPoint.

LinkedIn 60

LinkedIn Features Study Startup 60

Sprout Social

OCTOBER 9, 2018

It was founded by three VistaPrint executives (Jason Robins, Matthew Kalish, and Paul Liberman) in 2012. They’ve branded the image with their logo at the bottom right. We’ve written a lot on how powerful the right hashtags can be for your brand. Each QB is positioned in action, against a branded team backdrop.

Sports 83

Sports Social Media Engagement Compete 83

ProBlogger

APRIL 11, 2018

Instead of struggling to come up with brand new ideas, look at the ones you’ve already had. In 2012, I published an updated edition of that ebook. When I launched the ProBlogger podcast in 2015, I turned 31 Days to Build a Better Blog into a series of 31 podcasts. Where can you go from here? Well, one place to go is… backwards.

How To 53

How To eBook URL Case Study 53

Sprout Social

NOVEMBER 15, 2016

Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it? One of the easiest ways to turn your employees into brand advocates is to make it easy. It’s a great way to streamline the important messages and content that matter to your brand. Four more years.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buffer Social

JUNE 8, 2016

With this in mind, we wanted to take a look back and tactics that may have worked in 2012 or 2013, but aren’t quite so effective nowadays. And if the post is high-quality, sharing it will benefit the influencer’s brand as well. And here’s the doozy: 25% of consumers will lose interest in your brand if it doesn’t have video.

Social Media 40

Social Media Policies Influencer Video 40

Buffer Social

DECEMBER 19, 2016

This is a quite substantial increase from the 70 percent reported in 2015. Research says: to keep tabs on you (and your brand). For example, on Instagram, you can fulfill your followers’ desire to know more about you and your brand by revealing more about yourself or your customers (through user-generated content ).

Study 40

Study Social Media Marketing Research 40

Hootsuite

AUGUST 30, 2022

Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. While BeReal isn’t meant for brands, it’s important to recognize when new apps enter the game and evaluate if they fit into your marketing strategy. We know you hear it all the time: “Have an authentic brand!”

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Statistics Marketing HootSuite Study 102

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And yet – 80% of brands advertised on social media sites in 2014. VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50

The Way of the Web

DECEMBER 15, 2011

It’s the trend and prediction season, and there’s one overarching theme which ties together the main three technology trends I believe will break into the mainstream in 2012. The key change for 2012 is that three major trends and breakthroughs will have a far bigger impact than ever before on the physical world.

Trends 46

Trends Virtual World Cost Applications 46

Myrland Marketing

JULY 6, 2018

Alerts: 70% (87% in 2017, 77% in 2015, 63% in 2014). Newsletters: 59% (67% in 2017, 76% in 2015, 77% in 2014). In terms of being “very” or “somewhat important” in helping to research outside lawyers and law firms for potential hire, here is how these sources stacked up: ( Note : I’ve added a few 2017 and 2015 numbers for comparison.

Survey 54

Survey Content Research Curation 54

Oktopost

AUGUST 15, 2022

No one expected Facebook to become the 7th most valuable brand in the world in 2022. A Not-So-Distant Past: 2010-2015. In 2012, Facebook launched their mobile ads program, and also acquired Instagram. 2020 is the year TikTok took off worldwide, with their challenges grabbing the attention of B2C brands.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

ProBlogger

JUNE 5, 2017

Nikki has written a book, launched her own shop, is an ambassador to numerous brands and has her own paid membership program for readers. Nikki also talks a little about the ‘free stuff’ that brands often send bloggers and how she’s turned some of those approaches into paid partnerships. Darren: Brand it somehow. Nikki: Yeah.

Blogger 42

Blogger Groups Groups Fashion 42

yMarketingMatters

FEBRUARY 28, 2016

Midway through 2015, mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012. Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion. Set up your Google My Business Brand Page.

Social Media 100

Social Media Marketing Mobile B2B 100

ProBlogger

JUNE 5, 2017

Nikki has written a book, launched her own shop, is an ambassador to numerous brands and has her own paid membership program for readers. Nikki also talks a little about the ‘free stuff’ that brands often send bloggers and how she’s turned some of those approaches into paid partnerships. Darren: Brand it somehow. Nikki: Yeah.

Blogger 36

Blogger Groups Groups Fashion 36

Buffer Social

JULY 22, 2020

In 2012, it was time to focus slightly more. In 2015, we explored a team structure with no managers, and this played directly into our approach to product. Our current focus is to become a brand-building platform for small businesses, with DTC brands as one of our primary customer personas. That brings us to 2020.

Products 93

Products Small Business Team Price 93

Webbiquity SMM

JULY 14, 2015

People expect to hear back from the brands they interact with on Twitter and other social networks. Furthermore, nearly half of all social media users share content with their friends, family and co-workers at least weekly; so if they have a bad experience with your brand, the word is likely to spread. billion in 2015. ( MediaPost ).

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

DECEMBER 8, 2015

but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. John Oechsle joined Swiftpage in July 2012 and currently serves as president and chief executive officer. You’re probably thinking, “If only I had more time today!,” About the author: H.

Small Business 100

Small Business Tips Marketing Education 100

Twist Image

JANUARY 4, 2013

It is estimated that they currently have about seven thousand of them (Congress asked for about $5 billion worth of more drones in 2012). Now, drones are moving from the battlefield to your neighborhood, and it's about to create a brand new industry and big business right along with it. FAA approval is pending.

GPS 91

GPS Real Estate Privacy Project 91

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. And yet…54% of brands don’t have an onsite, dedicated content director. 44% of direct mail is never opened. •

NewsCred 273

NewsCred Statistics Social Media B2B 273

Pam Moore

SEPTEMBER 7, 2016

Did you know… When Pinterest launched in 2012 it surpassed 10 million users faster than any other stand-alone social network in history. 40% made a purchase, suggesting promoted pins inspire future action (*Ahology 2015 Report). If yes, you can’t ignore Pinterest. 49% of US women online use Pinterest. SoundCloud.

Smart Phone 60

Smart Phone Social Networking Statistics Training 60

Twist Image

APRIL 3, 2012

He thought to himself: "this is the what retail looks like in 2012." e-commerce sales hit the $279 billion mark by 2015. Other brands like One Kings Lane (which offers up home decor, gifts, kitchenware, and vintage finds) are also doing brisk and growing business in this ever-evolving segment.

Tips 106

Tips Retail Mobile Posterous 106

Convince & Convert

NOVEMBER 20, 2015

With new developments in the advertising space courtesy of ad blocking and women’s lifestyle bloggers going mainstream , sponsored content with bloggers has become an increasingly viable channel for brands to reach and engage with their target audiences. Brands of Every Industry Are seeking Out Top Lifestyle Bloggers.

Advertising 60

Advertising Data Collaboration Blogger 60

Buffer Social

NOVEMBER 30, 2020

2012: Becoming a fully remote company. Becoming a fully remote company is a decision I made in 2012. We further committed to this value by making our salaries transparent at the end of 2013 , which resulted in a spike of applications for open Buffer jobs, and is a step I believe contributed significantly to growing our brand.

Team 74

Team Startup Project Company 74

Buffer Social

JUNE 1, 2016

I delete the vast majority of these emails—unless I recognize the rep or the brand from our interactions on Twitter, LinkedIn, or even Instagram. Social media is also invaluable when it comes to monitoring the conversations around your brand and its competitors. So, when she emailed me a product update, I was happy to cover it.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Buffer Social

FEBRUARY 14, 2017

Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. Having an influencer on your company’s Instagram account is a great endorsement for your brand.

Hosting 109

Hosting Instagram How To Metrics 109

Webbiquity SMM

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 94% said C-suite social media participation enhances a brand image. 70% of marketers plan to increase the number of different social platforms they use in 2012. Marketingeasy ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 94% said C-suite social media participation enhances a brand image. 70% of marketers plan to increase the number of different social platforms they use in 2012. Marketingeasy ).

Statistics 198

Statistics Social Media B2B Marketing 198