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This Week in Social Media – 5/22/2013

Social Media Marketing

Painful, but relevant is the Truth About Advertising in 2013. Bookmarks/Read-Watch-Listen Later Social Media Examiner surveyed over 3,000 marketers and developed the 2013 Social Media Marketing Industry Report. The report delves into platforms, resources, questions and more and is available for free download until May 30.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. percent from 2012 and almost triple the amount spent in 2011.

Retail 217
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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

In 2013, 91% of Americans own a smartphone. An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. Tablet use is rapidly growing among both genders.

Mobile 231
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15 Bloggers to Watch in 2013

ProBlogger

Welcome to the 2013 edition of Bloggers To Watch. In early 2012, Gavin decided that he wanted to give cartooning a real chance. Jennifer is another person whose blog started out as a personal project and has grown into a popular resource in her community. Late in 2012, she launched her food blog 10 Minute Dinners.

Blogger 55
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10 Essential WordPress Security Plugins For 2013

ProBlogger

Now that we have left 2012 behind, we can start planning 2013. Here we bring you the winning combination for a prosperous (and safe) 2013. Resources: Official Plugin Page: [link]. Resources: Official Plugin Page: [link]. Resources: Official Plugin Page: [link]. Resources: Official Plugin Page: [link].

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How Short-Form Video Impacts Presence on 5 Platforms

Jon Loomer

But I knew that I didn’t have the time or resources to create unique content everywhere. I started my channel in 2012 and recently surpassed 15,000 subscribers. My best years on YouTube were probably from 2013 to 2014, but I’ve used it very inconsistently since then. I decided to spread my content around.

Platform 176
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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Let us know how you’re planning to use influencer marketing to boost your results in 2013!