yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. In 2013, 91% of Americans own a smartphone. Don’t neglect your email marketing.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 89

Skills Analytics Press Release Metrics 89

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. So, how useful can the platform be for your marketing campaigns? The male audience share has also increased over time from 14% in 2013 to 20.5% 27% of marketers are already using Pinterest. As of 2019, 79.5% households.

Statistics 111

Statistics Marketing Travel Buy 111

Unmetric

APRIL 2, 2019

With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. Formed in 2013, the Bangtan Boys (BTS) scratched the K-pop itch that the global audience was developing. With Blood Sweat & Tears playing in the background, we started digging around for all the answers. The rise of BTS. RT TO SPREAD!

Social Media 97

Social Media Brands Marketing Tourism 97

Kikolani

MAY 28, 2013

Popup opt-in forms are no longer just for internet marketers and the make money online niche. We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Duct Tape Marketing. Content Marketing Institute. Quicksprout.

Case Study 168

Case Study WordPress Study FeedBurner 168

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 53

Skills Analytics Press Release Metrics 53

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s 2012 Truck Tour , delivering samples of its Greek Frozen Yogurt – Tweet us! — Copley Square Hotel (@copleysqhotel) August 24, 2012.

Sample 180

Sample Samples Case Study Hotels 180

Waxing UnLyrical

NOVEMBER 27, 2012

11 for the last chat of 2012. 2013 will see us start anew! Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals. Recap of #measurePR on Oct. Guest post by Jen Zingsheim. 11, 12-1 pm ET.).

Analysis 198

Analysis Metrics Questions Communities 198

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 40

Skills Analytics Press Release Metrics 40

Writtent Blog

APRIL 23, 2013

Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Much like Facebook, LinkedIn conveniently offers analytics and insights to brands.

B2B 107

B2B LinkedIn Tips Marketing 107

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. It’s available for iOS and Android. DoubleDutch Events.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Net-Savvy Executive

JUNE 27, 2017

2012) is the other one that explores things we're not doing yet. The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011). What do we mean by language support (2012) and location (2012), or what professional services (2009) go with your SMA product.

Privacy 40

Privacy Open Source Exercises Skills 40

Proactive Report

JULY 4, 2014

Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. Facebook watches their analytics like a hawk – they are well aware of their users’ behaviors. In 2012 Facebook said content would reach, on average, 16% of fans. Use your analytics. Be strategic.

Feed 90

Feed Feedly News Facebook 90

Twist Image

FEBRUARY 15, 2013

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. shopper marketing. salesforce.

Privacy 107

Privacy Retail Wireless Smart Phone 107

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Quora is 2013’s answer to the crowdsourced question-and-answer forum. Probably not. Marketing.AI.

Tools 91

Tools Content Blogger Curation 91

Dave Fleet

FEBRUARY 16, 2016

Between 2010 and 2013 (or so), we saw things slow slightly. As push-focused marketing gains more traction on social channels and as social platforms limit brands’ abilities to organically reach the people who have shown affinity for them, many companies are shifting dollars away from community management and into media dollars.

Mobile 105

Mobile Trends Compete Loyalty 105

Writtent Blog

JUNE 10, 2013

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? 86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012.

Report 100

Report Social Media Marketing Survey 100

Firebelly

JANUARY 2, 2013

Here are the 12 most-read posts on our blog in 2012. We’re looking forward to more in 2013. 2 Cool (And Free) Instagram Analytics Tools. Instagram Marketing: 5 Must-Reads. Pinterest, Instagram and memes were popular topics. Thank you for reading, sharing and commenting last year! Sh*t Social Media People Say.

Meme 166

Meme ROI Social Media Management Instagram 166

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. If this applies to your company putting an integrated real-time media strategic plan in place is the most important action for 2013.

Mobile 111

Mobile Reputation Social Graph Skills 111

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #4: Leverage All Data.

Apparel 236

Apparel iPad Mobile Loyalty 236

Kikolani

SEPTEMBER 13, 2013

An Introduction to Paid Search Marketing for Small Businesses – If you’re looking to boost your traffic, or you’ve lost your search engine rankings in one of the latest Google algorithm updates, then paid search marketing could be a good option for your business. Then give Commun.it Blogging / Content. Search Engines / SEO.

Marketing 126

Marketing Paid Search Mashup Forums 126

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Viper Chill

AUGUST 5, 2013

It was hard to look far away from my analytics. Inbound is like Reddit for internet marketers and I’m pretty sure I’m usually disliked over there, so it was nice to see some positive feedback: This little request on Black Hat World actually sent me quite a lot of traffic. May 2013: $30,050 promoting Bluehost.

Google 87

Google SEO Reddit Hosting 87

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You have to have a way to get the word out.

SEO 192

SEO Paid Search Engineering Reputation 192

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. As a rule of thumb, you should avoid gimmicks and cheesy marketing ploys. For local businesses, location is a huge component of your marketing strategy. Content is the most critical component of your marketing strategy.

Social Media 40

Social Media Content Meme Geotagging 40

Kikolani

AUGUST 16, 2013

How to Rock at Content Marketing: Tips from 36 Industry Stars – Find out how to rock at content marketing from a new eBook from TopRank Online and CMI. It offers tips from 36 expert Content Marketing World 2013 speakers. Blogging / Content. Business / Career. Search Engines / SEO. Social Media / Social Networking.

Domain Name 128

Domain Name Marketing Mashup SEO 128

Visually SM

FEBRUARY 15, 2020

It’s no wonder that marketers are keen on turning their products into “snackable” moments , ready for a web audience whose attention is split by an increasing number of content creators. The comic strip was discontinued in 2012 after Bazooka reported flagging sales. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013.

Sports 130

Sports Instagram Advertising Travel 130

Webbiquity SMM

APRIL 29, 2014

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. email marketing.

Brands 204

Brands SEO Press Release Engineering 204

Navolutions

JANUARY 2, 2014

2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. What Happened to SEO in 2013? 2013 was the most turbulent year for SEO since they invented the internet. But What Really Happened to SEO in 2013? Did I mention it was a little turbulent?

SEO 100

SEO Adwords Small Business Google 100

Sprout Social

OCTOBER 3, 2018

To help make sense of it all, this guide demonstrates how any political candidate—whether it be local, state or national—can get the most out of social in their campaign strategy and display some impressive digital marketing for their audience and the nation as a whole. — Oreo Cookie (@Oreo) February 4, 2013.

Campaign 109

Campaign Social Media Issues Instagram 109