Direct Marketing Observations

JULY 19, 2012

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. ”

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Study Research Organization Communities 176

Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. 1) Driving traffic - The challenge in 2011 is the same in 2012. Marketers and brands will need to land the plane in 2012.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

MARCH 4, 2021

In 2012, I was working at Accenture. I have evolved. My thinking around social media has evolved. As has social media. It’s no longer the thing as much as it is A thing. It’s like an appliance now. Prior to that I was at Ernst and Young. At each place, my sole focus was on Social Media. At EY it was on behalf of our clients.

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Social Media Company Instagram Organization 324

Direct Marketing Observations

MARCH 9, 2012

Just watch the video…and then jump on over to Invisible Children.

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Video SEO 138

Direct Marketing Observations

APRIL 26, 2011

But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. Their UI’s are pretty different.

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

DECEMBER 19, 2011

Sure there is, don’t do it in 2012. Some have gotten creative, but most are of the Tweet with a link with no conversation camp….Does Does it work? Let’s ask them? Oh wait we can’t because all they do is tweet links and sales. Is there an alternative? 12) Google Buzz would be around. Actually it wasn’t.

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

FEBRUARY 25, 2011

Look at the change in revenue from 2009 to 2012 in the US alone! What’s not surprising though was that the primary driver of the change in projected spending is because of greater ad spending on Facebook. In 2011, its global presence is something multinational advertisers can’t ignore.”. These numbers just blow me away.

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Facebook Social Networking Widget Advertising 178