Dave Fleet

DECEMBER 31, 2011

Here are six shifts I hope to see in social media use by business in 2012. My hope is that this will continue in 2012. Key to measuring more effectively, but with far, far broader effects, integration (and the breaking down of silos) will become even more key in 2012. Better objective-setting. Improved Integration.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

FEBRUARY 2, 2012

Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. 2012 Edelman Trust Barometer Canada and Global Results. That is, except in Canada.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

JANUARY 9, 2012

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. That’s one every two weeks. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. A Game of Thrones Series (4-Book Set).

Social CRM 304

Social CRM Flickr ROI Review 304

Dave Fleet

AUGUST 15, 2012

Sent : Wed, Aug 15, 2012 at 3:02 AM. I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.] Sends Small Businesses to the Top of Social Media for $790 Per Month.

Blogger 374

Blogger Press Release WordPress Small Business 374

Dave Fleet

FEBRUARY 7, 2011

2012 will be a year of even more aggressive innovation. Following-up on my presentation on 20 social media trends for business in 2011, here are a few diverse predictions from an equally diverse group of interactive marketers: Ad prices increase. Marketing will blend promotion and content. Targeting gets even bigger.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

JANUARY 18, 2012

With over 3,100 exhibitors and over 153,000 attendees in 2012, planning your schedule at CES can be overwhelming. Plan your visit using social media.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

FEBRUARY 16, 2016

Again, this isn’t new – ad agencies have always operated this way, and it’s not new on the PR agency side either – I remember breaking content creation out from community management on a global client’s social media account back in 2012. Secondly, this exacerbates the tension around shrinking budgets and the focus on nimbleness.

Mobile 105

Mobile Trends Compete Loyalty 105