Akamai Marketing

DECEMBER 22, 2011

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

DECEMBER 29, 2011

I’ll call this one “ongoing” Since several of those resolutions are ongoing and I’ll continue to keep these on my radar, I’ve developed a (shorter) list of resolutions for 2012 that I intend to focus on as well. What platforms will you use in 2012 that are you aren’t making the most of right now?

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

MARCH 2, 2012

They should be able to better respond and incorporate feedback which is the single most important element in building trust according to the 2012 Trust Barometer Study by Edelman. These business are more nimble , and may better be able to take advantage of the “main street” nature of social media.

Training 196

Training Social Media Creative Commons Case Study 196

Akamai Marketing

NOVEMBER 6, 2012

As of the 2012 Google update of Penguin, how the biggest search engine is viewing your website has changed. Fall 2012: November 8. Hubspot Benchmarking Report (October 2012). Essentially if you don’t consider this aspect, you can do a lot of quality work, and its never going to be seen. Spring 2013: April 17th.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

SEPTEMBER 20, 2012

And in the meantime, I’m honored to return to Pacific New Media to teach Blogging for Business on November 9, 2012. I look forward to more classes like last night’s, which was geared towards those who aren’t living in the “social” experience everyday.

Social Media 167

Social Media Class Groups Groups 167

Akamai Marketing

MARCH 14, 2013

Bloomberg Businessweek 6/14/2012. There were some great branded viral videos in 2012 , my personal favorite was the Dollar Shave Club, which was appears deceptively simple, but once you break it down you realize its the product of a lot of talent and planning. Coincidence? Check out the videos in particular categories.

Marketing 100

Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

NOVEMBER 26, 2012

They win awards like “Best Places to Work (Forbes, 2011, 2012) and “Most Democratic Workplace (WorldBlu, 2011). Thinking about how your employee policy matches your customer policy. Ever consider that they maybe connected? Award Winning Employee Policy = Award Winning Customer Satisfaction. Guess who else gets awards?

Social Media 170

Social Media Policies Review Hotels 170