Waxing UnLyrical

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How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

.” According to an article in the Economic Times , the Micra, which was positioned as a low-cost car for young Indians, saw sales of a little over 12,000 units in the nine months between July 2010 and March 2011. ” Entitled “Nissan Star of India,” the Facebook campaign started in September 2011.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Yes, the tool is limiting.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity.

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Flash Mobs Go Social in India

Waxing UnLyrical

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. And in New Delhi, around 50 Delhiites took the city by surprise with a similar tactic.

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Capturing Attention: The First Step to Action

Waxing UnLyrical

This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. It’s a cute video, albeit without much arm-shaking and leg-waggling. And once you do that, I know 2012 will be much better than 2011 for you.

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Judging A Blog Post By Its Cover

Waxing UnLyrical

On that note, diversifying media can add appeal too, like adding mini video or audio casts. Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content. Mark as read Approve comment Videos/audio are great to use, Jill. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.