2011 and Twitter - Social Media Informer

Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

JANUARY 10, 2013

297% growth in the number of replies brands sent on Facebook and Twitter. 393% growth in the number of replies brands sent on Twitter. 53% of Twitter mentions were responded to…compared with just 16% of Facebook comments and posts. Is your brand using social media for customer service?

Social Media

Social Media Brands Twitter Retail

75% of the World’s Heads of State Are On Twitter

The Realtime Report

JANUARY 2, 2013

Three-quarters of the world’s heads of state have a Twitter presence, according to a new survey from the Digital Policy Council. Out of 164 countries studied, 123 have a head of state on Twitter – some with a personal Twitter handle, others with an official government one. Who is most popular among these leaders?

Twitter

Twitter Policies Survey Study

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

NOVEMBER 29, 2012

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. Do you think that fits the state of the Twitter developer market?).

Twitter

Twitter Data Wikipedia Analytics

Social Networking Stats: 80% of World Leaders on Twitter, #RLTM Scoreboard

The Realtime Report

JANUARY 10, 2014

Twitter: over 218 million monthly active users. via Twitter. 80% of World Leaders On Twitter. Twitter is becoming a powerful political tool, and in the last two years, world leaders have begun to take note. Eighty percent of world leaders used Twitter in 2013, according to a study from the Digital Policy Council.

Social Networking

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Social Networking Stats: Global Social Media Ad Revenue To Grow 60% Year-Over-Year, #RLTM Scoreboard

The Realtime Report

JULY 27, 2012

Twitter: over 500 million users. billion in 2011 to $16.9 billion in 2011 to $8.8 Social gaming revenue more than doubled between 2010 and 2011, with the sale of virtual goods largely responsible for the revenue in this area. Gartner predicted last year that total social media revenues in 2011 would equal $10.3

Social Networking

Social Networking Social Media Tumblr Foursquare

Mobile Ad Spending Grows 105% in 2013

The Realtime Report

MARCH 19, 2014

Back in 2011, mobile accounted for just 11% of net ad revenues worldwide. Related Stories Social Networking Stats: 52% of SMBs Use Facebook for Ads/Promotions, #RLTM Scoreboard 1/3 of Moviegoers Purchase Tickets Via Mobile Phone Social Media News Ticker: Facebook Email is Dead, Twitter’s Amplify Now on Movie Screens.

Mobile

Mobile Statistics Advertising Project

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

DECEMBER 27, 2012

Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011. Related Stories Social Networking Stats: Twitter Tops 200 Million Monthly Active Users, #RLTM Scoreboard Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz Mobile Gaming To Grow Faster Than Social, Online Gaming.

Mobile

Mobile Automotive Sports Travel

Social Networking Stats: The Skinny on Whisper, Secret & Snapchat, plus #RLTM Scoreboard

The Realtime Report

FEBRUARY 14, 2014

Twitter: 241 million monthly active users. Snapchat debuted back in September 2011, and has been a fairly big deal for the last year or so. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook. over 1 billion monthly unique users. via YouTube. via re/code.

Social Networking

Social Networking Tumblr Statistics Reddit

Durex #1Share1Condom Campaign Helps Fight AIDS

The Realtime Report

DECEMBER 3, 2012

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. million people newly infected with AIDS in 2011, according to UNAIDS ( AdAge ). Stop the misunderstanding – RT to spread the word about HIV & AIDS and we’ll donate a Durex condom. The effort is capped at 2.5

Campaign

Campaign Retail Hashtag Price

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

DECEMBER 12, 2012

The 127 minutes spent on mobile apps each day is also inching its way toward the 168 minutes spent watching TV per day, based on data from the United States Bureau of Labor Statistics for 2010 and 2011. Time spent in mobile apps now totals 76% of time spent watching television. Do you spend more time on mobile apps or watching television?

Mobile

Mobile comScore Foursquare Statistics

Social Networking Stats: Sina Weibo Reaches 400 Million Users, #RLTM Scoreboard

The Realtime Report

NOVEMBER 16, 2012

Twitter: over 500 million users. China’s Twitter-like Sina Weibo has topped 400 million registered users, according to the Q3 financials for Chinese web portal Sina. ” Back in August 2011, Sina Weibo had just 200 million registered users; this number grew to 300 million by May of 2012. via Facebook. via Twopcharts.

Social Networking

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Social Networking Stats: LinkedIn Tops 187 Million Active Users, #RLTM Scoreboard

The Realtime Report

NOVEMBER 2, 2012

Twitter: over 500 million users. LinkedIn’s premium subscriptions product jumped 74% from Q3 in 2011, and represented 20% of total revenue in Q3 2012. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. via Twopcharts. Qzone: 599 million monthly active users.

Social Networking

Social Networking Activities LinkedIn Posterous

Play.com’s Facebook Fans Spend 24% More

The Realtime Report

AUGUST 28, 2012

And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans. over 47,000 Twitter followers. Customers that purchased on Play.com via a Facebook referral spent 30% more than the average customer, reports Marketing Week. over 357,000 Facebook fans.

Retail

Retail Facebook Activities Social Media

Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

JULY 13, 2012

Twitter: over 500 million users. “Brands spent a lot of time and energy in 2011 building up their fan base, and fan acquisition was a top goal for many brands,” Debra Aho Williamson, principal analyst at eMarketer, told AdAge. The #RLTM Scoreboard: Social Networking Stats for the Week. via Facebook. via Twopcharts.

Social Networking

Social Networking Buy Tumblr Foursquare

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

JULY 20, 2012

Blippar, which was introduced in the UK in the summer of 2011, is based on image recognition technology, which allows marketers to engage fans with creative that’s a step up from “traditional” QR codes. The content will be updated periodically, and will include special offers and exclusive deals.

Campaign

Campaign Vimeo Posterous Embedding

Intel and Toshiba Social Video Ads Earn 55M Views – With Fans Playing A Starring Role

The Realtime Report

OCTOBER 9, 2012

Both the series and the auditions were promoted by paid digital ads on Facebook, YouTube and Twitter from mid-July through September, as well as on tech, entertainment, gaming and pop culture media. The six weekly episodes ran from August 16 – September 20th. This was not Toshiba and Intel’s first attempt at social film.

Video

Video Film Project Campaign

100% of U.S. Senators, 90% of Reps Are On Twitter

The Realtime Report

JANUARY 21, 2013

On Friday, Twitter announced that 100% of the US Senate and 90% of the House of Representatives are now active on Twitter. When Congress convened back in 2011, only 44% of the Senate and 35% of the House were actively using Twitter.

Twitter

Twitter Activities Social Networking Instagram

Fortune Global 100 Companies Get 5.6 Million Twitter Mentions A Month

The Realtime Report

JULY 25, 2012

million, or 54% – happened on Twitter. The Burson-Marsteller Global Social Media Check-Up analyzed the activity of the Fortune Global 100 companies on Twitter, Facebook, YouTube, Google+ and Pinterest. Twitter is the most popular platform among the Fortune Global 100 – 82% of companies have accounts.

Company

Company Twitter YouTube Forums

Post-Patch Hyperlocal Apps: What (If Anything) Works?

The Realtime Report

DECEMBER 26, 2013

Nextdoor isn’t a brand new app by modern conceptions of time (site launched in 2011, mobile app in 2012), but it has been well-received by major news outlets. Sickweather is an illness-monitoring mobile app that mines Twitter and Facebook for any public mention of illness in order to warn users of possible infection sites.

Mobile

Mobile News Sports Social Networking

6 Creative Marketing Techniques to Boost Business

The Realtime Report

FEBRUARY 16, 2020

Imagine if only 100 of your twitter followers, retweeted, or liked your campaign. In 2011, Citizen Watch grew?its Running a contest can explode your business by hitting new customers. Your single post could go viral, attract more likes, and speed your business’ growth! They can also encourage customers to market for you.

Marketing

Marketing Meme Loyalty Reputation

Social Networking Stats: LinkedIn Tops 200 Million Users, #RLTM Scoreboard

The Realtime Report

JANUARY 11, 2013

Twitter: over 500 million users. The platform hit 100 million users in March 2011 ( Adweek ), and now has doubled that number in less than two years. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch.

Social Networking

Social Networking LinkedIn Posterous Tumblr

Social Media Informer

The Realtime Report

Social Media Customer Service: Brands Respond More On Twitter

75% of the World’s Heads of State Are On Twitter

Trending Sources

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

Social Networking Stats: 80% of World Leaders on Twitter, #RLTM Scoreboard

Social Networking Stats: Global Social Media Ad Revenue To Grow 60% Year-Over-Year, #RLTM Scoreboard

Mobile Ad Spending Grows 105% in 2013

US Mobile Ad Spending Will Top $4 Billion in 2012

Social Networking Stats: The Skinny on Whisper, Secret & Snapchat, plus #RLTM Scoreboard

Durex #1Share1Condom Campaign Helps Fight AIDS

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

Social Networking Stats: Sina Weibo Reaches 400 Million Users, #RLTM Scoreboard

Social Networking Stats: LinkedIn Tops 187 Million Active Users, #RLTM Scoreboard

Play.com’s Facebook Fans Spend 24% More

Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

Intel and Toshiba Social Video Ads Earn 55M Views – With Fans Playing A Starring Role

100% of U.S. Senators, 90% of Reps Are On Twitter

Fortune Global 100 Companies Get 5.6 Million Twitter Mentions A Month

Post-Patch Hyperlocal Apps: What (If Anything) Works?

6 Creative Marketing Techniques to Boost Business

Social Networking Stats: LinkedIn Tops 200 Million Users, #RLTM Scoreboard

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