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The Myth Of Reciprocity And The Social Life Of Brands

Twist Image

Chris Brogan (co-author of Trust Agents with Julien Smith and co-host of our Media Hacks podcast) pulled an interesting move the other day: He unfollowed everyone who was following him on Twitter (you can read all about the reasons and then some of the initial reactions here: The Great Twitter Unfollow Experiment of 2011 ). social graph.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. (Happy Holidays! This is #1. – Jay).

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The Blogger’s Guide to Meaningful Engagement on Facebook, Google+, and Twitter

ProBlogger

Add Google+ to your website: Google+ can improve social engagement but it can also help your SEO efforts , too, which is why I recommend putting the Google+ button on your content. This will encourage people to share it on the social network and interact with it, and it boost your rankings as well. At the 2011 Web 2.0

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.