The Myth Of Reciprocity And The Social Life Of Brands
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SEPTEMBER 2, 2011
Chris Brogan (co-author of Trust Agents with Julien Smith and co-host of our Media Hacks podcast) pulled an interesting move the other day: He unfollowed everyone who was following him on Twitter (you can read all about the reasons and then some of the initial reactions here: The Great Twitter Unfollow Experiment of 2011 ). social graph.
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