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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Meet Christopher Willis the CMO/CPO of Acrolinx. Catch all episodes here. Episode Summary. Stay in the Loop.

Brands 145
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Facebook’s little secret…

Sherrilynne Starkie

Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms.

Groups 337
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Super Bowl Becomes Social Bowl

Mindjumpers

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

Radian6 237
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Fetching Friday – Resources Mashup & Into the Mind

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Social Media / Social Networking. With that, we share our Social Media and Content Marketing Predictions for 2013. Blogging / Content.

Mashup 122
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Stories from Smaller Nonprofits: Testicular Cancer Society

Diva Marketing Blog

Social Media. Our message needs to reach young men all across the country so we use social media because of its reach and cost effectiveness. collecting the largest donation of sports balls in 24-hours! Decemeber 9th at 5p - December 10 5p, 2011. Early detection is key. Details are on the TCS site.

Sports 72
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

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Top Twitter trends for 2011

Sherrilynne Starkie

It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). Related posts: Women in social media. Betty White flogs insurance via YouTube. Social media boosts campaigns. Click here to start to receive my newsletter.

Trends 299