Mobile Is Here – Are You Ready for Mobile Marketing?
yMarketingMatters
APRIL 15, 2013
An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. In 2013, 91% of Americans own a smartphone. Tablet use is rapidly growing among both genders.
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