Sherrilynne Starkie

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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Social media in call centres. ROI in social media. Photo credit: Wikipedia).

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A digital media framework for smart marketing communications

Sherrilynne Starkie

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Canadian Media Consumption Trends. At the same time, mainstream media is in decline in Canada. We’re leaving mainstream media in droves.

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March 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

November 2011: Ottawa’s Twitter top 20. October 2011: Ottawa’s Twitter top 20. September 2011: Ottawa’s Twitter top 20. Garious List: Top 20 Social Media Posts – March 2012 (garious.com). Related posts: February 2012: Ottawa’s Twitter top 20. VISIT MY FACEBOOK PAGE. Related articles.

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Infographic: Native advertising effectiveness

Sherrilynne Starkie

Top Twitter trends for 2011. Marketing Social Media banner ads Marketing and Advertising native advertising' Related posts: Instagram or Vine? Are professional communicators normal? Related articles. Infographics: 10 Things You Didn’t Know about Online Contests. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained.

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Facebook’s little secret…

Sherrilynne Starkie

Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms.

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Putting your best foot forward in PR

Sherrilynne Starkie

Branding You: Leveraging social media to maximize your job search. Related posts: Social media and health care reform. Hope in the City 2011. It takes place on Wednesday, 30 May 2012 from 5:00 to 8:30 PM at University Centre,Room 216 (2nd Floor), 85 University Street in Ottawa. The Presentations. Account Director.

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Social Capital Ottawa

Sherrilynne Starkie

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.