Direct Marketing Observations

FEBRUARY 25, 2011

billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% In 2011, its global presence is something multinational advertisers can’t ignore.”. Next we have some data by Emarketer in which it was reported that US marketers will spend $3.08

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

DECEMBER 14, 2011

Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. 1) Driving traffic - The challenge in 2011 is the same in 2012. Social site design geared towards your target audience.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

FEBRUARY 1, 2011

But let’s talk about social media icons. Just because we see them, doesn’t mean that those companies are “social&# , that they are engaged, fully engaged or partly engaged. It’s 2011 and brands are going all in when it comes to social. This might be the year social takes the Super Bowl by storm.

Twitter 223

Twitter Brands Engagement Strategy 223

Direct Marketing Observations

MARCH 10, 2011

The space I’m referring to specifically is the digital/social media, online marketing space. It was the power of social to me on a very small but large scale all wrapped into one. Moment Number Two: I initially got into social media because of my SEO background. Truly the power of social. Stay tuned!

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

MAY 10, 2011

However, if companies were all about their employees, why would 84%% of all employees in the workforce be looking for a job right in 2011? Can an internal socially powered ideation platform or network empower and propel an employee into massive production and an upbeat morale? Does social give a voice to the employee who isn’t happy?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

NOVEMBER 23, 2010

Tags: social media mobile predictions 2011 Search.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. The paper is titled, The Drama! It resonates.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. Gaming the System: How Marketers Rig the Social Media Machine.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

SEPTEMBER 8, 2011

1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read. 2) It’s funny, but I was talking to someone the other day about the difference between communities and social media, and lo and behold I came across this article, Is social networking community building?

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Community building ROI Cost Analytics 202