Dave Fleet

JANUARY 17, 2011

Tweet Looking for books to populate your reading list for 2011? I was so pleased with the results that I’m doing the same in 2011. I was so pleased with the results that I’m doing the same in 2011. Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization – Olivier Blanchard.

List 382

List Banking Flickr ROI 382

Dave Fleet

FEBRUARY 15, 2011

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. Social media and trust. Social media comes in at the bottom of the list. Does that count as social media?

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Social Media Survey Social Graph News 318

Dave Fleet

JANUARY 4, 2011

In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. One of your foundational steps when embarking on a social media program should be to determine how you will structure your activities – centralized? Hub and spoke? Decentralized?

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Social Media Activities Issues Guidelines 402

Dave Fleet

DECEMBER 20, 2010

These two situations serve to reinforce a point I often make nowadays: Third-party social media tools have many advantages. That’s why you shouldn’t throw all of your social media eggs into someone else’s basket. Create your own social hub and control it. However, you don’t own them.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

MARCH 17, 2011

SXSW really is one of the key networking opportunities for people in the social space, and as attendee numbers continue to rise (more on that shortly, the opportunities are ever-increasing. I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Networking Mecca.

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Content Conference Flipboard Meeting 323

Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Forrester: Actual Interactive Marketer Predictions For 2011.

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Trends Facebook Sports Blogosphere 258

Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Invest in Social Media Management Systems before you lose control.

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How To System Social Media Management Trends 321