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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly.

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Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

» Why Quora Is The New Twitter Quora has become quite popular lately in the Q&A arena. The problem is that Quora will run into some of the same problems that other websites have run into (namely, Twitter). About.Me: A Good Starting Place On The Web? There are good reasons for that. It will become a haven for spammers.

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PR in 2011 – Listen, Learn and Respond

Proactive Report

PR’s Biggest Challenge in 2011 is to extract social media intelligence from the fire hose of data in the online conversations. Data mining and analyzing social graphs is a new skill for PR, but it is one we absolutely have to master. Follow me on Twitter. Image credit: Marc_Smith Flickr.

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Stop Producing Noise

Ari Herzog

Mike Beauchamp elaborated this in 2011 : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise. This an edited version of a 2011 blog post. We know it’s a difficult task. In other words, be unique and don’t echo.

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2011 PR Trends: Email and Social Engagement

Proactive Report

Here’s some of the research that shows that integrating email with social sharing drives results: Emails that provide users with sharing options on social media sites actually drive a significant increase in click-through rates – 30% higher than without social sharing options ( Source: GetResponse. source: Lyris.

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The Myth Of Reciprocity And The Social Life Of Brands

Twist Image

If you dig deep into the dynamics of relationships, conversations and engagement on Twitter , you'll quickly discover two camps: Those who will follow back anybody and everybody. Have you read my Blog post called, The Dirty Little Secret Of The Twitter Elite ? online social network. social graph. social life.

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Boosting Content and Fighting Spam Using Google Author Rank

Convince & Convert

According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. One of the overarching trends over the past 18 months in ranking factors is the increased importance of social signals. You can follow Sean McGinnis on Google+, Twitter and on Linkedin. The Rise of the Author.

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