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Change Management Is the Foundation of a Social Organization

SocialFish

Michael Brito is currently a Vice President at Edelman Digital.  He writes frequently in his  social media blog and just finished writing his first  social business book,  Smart Business, Social Business: A Playbook for Social Media in Your Organization which will be released in July 2011.  We’re honored that he was willing to write this guest post for us.

The 3 Building Blocks of Social Business Evolution

Convince & Convert

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Building a social business is not so easy. Building Blocks for Social Business Evolution A social business is built upon three pillars – people, process and technology.

Jive 32

Be a Social Business: PR Trends in 2011

Proactive Report

For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena.  Some have been dragged into social CRM by their customers. Could this be why some companies have been ambivalent about open, social engagement?