Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 138

ROI Social Media Social CRM Survey 138

Koka Sexton

MARCH 2, 2011

Isn’t social media for marketers? Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2 billion, and analysts predict that 2011 is the “ year of social integration ” for businesses. Social CRM has crested as the new and understood platform for sales and customer service.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

MAY 25, 2010

Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!

Marketing 123

Marketing Social CRM Conference Social Media 123

Jeff Esposito

APRIL 4, 2011

Well for starters if this is to happen, vendors are going to sell a one-stop solution for “social” CRM. While this is a hot buzz word for 2011, one has to wonder if the two platforms, packaged together are what a company needs. For example, what I use for social media monitoring is perfect for me. So what does this mean?

Radian6 52

Radian6 Social Media Social CRM Company 52

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? 6) Base CRM. Market interest has remained fairly strong since then.

Social CRM 195

Social CRM Tools Sample Samples 195

Techipedia: Tamar Weinberg

APRIL 15, 2015

If you don’t know what Rapportive is, I’ll tell you here: Rapportive was (past tense) an excellent plugin that worked with Gmail and Chrome or Firefox to learn all social media associations with an email address. It was an internal social CRM of sorts. A URL to share the briefing with other people. I think so too.

Data 100

Data Tools Bookmarklet Social CRM 100

Firebelly

JANUARY 10, 2011

Going into 2011, Twitter will be an especially important tool if you are trying to grow your business in any of the red “hot&# states or a state with high growth rate. Why Social CRM Needs to Be Less About the Social and More About the Customers.

Social Media 135

Social Media Social CRM Applications Twitter 135

Convince & Convert

APRIL 12, 2012

You look at Google’s zero moment of truth research, which shows that in one year, from 2010 to 2011, the number of pieces of information that consumers consume before making an e-commerce purchase went from 5 to 10. Doubled in a year. ” Johnny don’t want to talk to a live person either. For us it’s a total win- win.

Hotels 118

Hotels Instagram Authentication Social Media 118

Direct Marketing Observations

DECEMBER 3, 2010

22) In March of 2010, Altimeter came out with a great report that I have referred to more than once, The 18 Use Cases of Social CRM, The New Rules of Relationship Management. 26) This is another I want to try and use more in 2011 Tinypay.me. 28) 35 great social media infographics was a really cool post.

Sites 235

Sites Social Media Tools Storify 235

Convince & Convert

MARCH 17, 2011

There are so many possible answers the words “social media consultant&# have lost all descriptive value. Eventually, companies will look to hire consultants for specific skills like social CRM, blogger outreach, content marketing, etc. billion in advertising in 2011. Integrate, Don’t Disintegrate.

Advertising 119

Advertising Facebook Case Study Consultant 119

Webbiquity SMM

DECEMBER 4, 2012

She notes that “social media” is far more than Twitter, blogs and Facebook, now encompassing “social listening,” content curation, crowdfunding, social gaming, social CRM and more. 6 Expert Tips for Measuring Social Media ROI by OMI Blog. .”

Social Media 213

Social Media Resources Tips Policies 213

Proactive Report

DECEMBER 27, 2010

For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers.

Yammer 105

Yammer Trends Training Wiki 105

Buzz Marketing for Technology

FEBRUARY 9, 2011

They also provide a unique service from any of the vendors I spoke to around “text mining into a central database with integration into a CRM system”. Which sounded like Social CRM meets Systems Integration company to me. They have 150 people in Toronto, New York, and London and have plans to double that in 2011.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

SEPTEMBER 21, 2010

If they do decide to restrict the size I guess that just means I'll have to get in early cause I definitely want to be there for SXSWi 2011. If they do decide to restrict the size I guess that just means I'll have to get in early cause I definitely want to be there for SXSWi 2011. Maybe I'll catch up with you all in 2011.

Social Media 126

Social Media Strategy Conference Eventful 126