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Tracking News Releases and Measuring Success

Proactive Report

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.

News 40
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Guy Kawasaki, Cristal, and 19 Facebook Webinars

Convince & Convert

Produced by Social Media Examiner, this is the biggest and best Facebook education event ever. This Summit’s focus is to empower you to implement successful Facebook marketing tactics , track and measure your Facebook ROI , and see how successful Facebook campaigns were executed. I appreciate your support.

Facebook 110
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5 Tips for Preparing for Blog World Expo (Or Any Other Conference)

Kikolani

That could include your name, blog URL, email address, Twitter handle, Facebook fan page, Skype handle, etc. I don’t mean it has to be something designer or name brand (although Neil just wrote a great article about the ROI of fashion ). Why I Am Attending Blog World Expo 2011 Plus a 20% Off Discount Code. Related Posts.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: Should I Change My URLs for SEO?

Marketing 264
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265
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What Is Newsjacking?

Keyhole.co

The term newsjacking was first used by David Meerman Scott in 2011. His book “Newsjacking” defines the term as a strategy of incorporating one’s insights or opinions into news and significant media information. However, if you are a startup business, a simple and direct social media post would be your newsjacking path.

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Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

This is Episode 18 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ike, and our Social Media Stat of the Week ( this week : 16% of CEOs are active in social media). They asked B2B companies, “What was your best social media format?

B2B 113