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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics. Twitter Influential Steven DiMartino.

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The Art And Innovation Of Listening

Twist Image

As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? Social 2011. social 2011. social media monitoring tools. brand reputation.

Radian6 102
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Is this the end of Choice and Innovation in Social Media Measurement?

Jeff Esposito

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. Now don’t take this as a knock on R6, I have used their tool in the past and it is a Cadillac. So what does this mean?

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Which social media monitoring tools should I use? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Tools. For each step, he identifies the overall strategy, useful tools, and helpful tips for execution.

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# However, Nick is dead wrong about the lack of tools. However, I stand by my belief many students wont see or have access to these tools.

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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. It’s from a 2011 marketing survey by the Corporate Executive Board. We do use a combination of tools. One of the tools we use is Radian6. Jay : That’s Dead Sea Scrolls in our business. Eric : I know.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Alice is a writer of both fiction and nonfiction, and co-author of the book Let’s Panic About Babies (due out in March 2011). Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer.

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