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Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. So far the site exists in preview version, but the full site will be online from Friday 4th February 2011. Focus on Social Media.

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Top Posts of 2011

Net-Savvy Executive

Monitoring Social Media Before You Have a Budget - May 2008 (#1 in 2009 & 2010). What Does Salesforce-Radian6 Deal Mean for Everyone Else? March 2011. Global Social Media Usage Patterns - January 2011. The Specialization of Social Media Analysis - March 2011.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

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Social Commerce And The New Consumer

Twist Image

It's not just Social Media. These evolutions of technology, media and the general digitization of information is forcing brands to rethink the most fundamental question they have ever asked themselves: "why do people buy from us? My presentation, Social Commerce and the New Consumer , is a work in progress.

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The Most-Read Posts of 2012

Net-Savvy Executive

What Does Salesforce-Radian6 Deal Mean for Everyone Else? March 2011 (#3 in 2011). Applying Social Network Analysis to Social Media - September 2010. Human vs. machine analysis - April 2007 (#5 in 2011). Visual text analysis - April 2007 (#6 in 2011).

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The Art And Innovation Of Listening

Twist Image

As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? Social 2011. social 2011. social commerce. innovation.

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Is this the end of Choice and Innovation in Social Media Measurement?

Jeff Esposito

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. I also see this as the first step for social media to be embraced and measured by the masses.

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