Jeff Esposito

JANUARY 2, 2012

You might ask yourself why anyone would devote their time to finishing a book and start a new one every two weeks and it is a perfectly good question. Below is my list of fiction, non-fiction and business books that I read in 2011 along with reviews that I did on many of them. 2011 Reading List. Business Books.

Review 43

Review Case Study ROI Course 43

Jeff Esposito

DECEMBER 15, 2010

Being messy can lead to questions about your work ethic and we all know what they say about cleanliness…. I plan on meeting more during 2011 and challenge you to do the same. Set some time on your schedule to tidy your area at least once a week. Make a Connection – We work in a cold industry. Five, 10, 20 minutes?

Meeting 32

Meeting Sports Fashion List 32

Jeff Esposito

MARCH 27, 2012

There is no question that jobs in social media are on the upswing. Before you go gaga applying for every job on the job board, take a step back and answer the following questions honestly. The Social Media Strategist (2011) – I wish this book from Christopher Barger was around when I started in the space four years ago.

Social Media 42

Social Media Case Study Metrics ROI 42

Jeff Esposito

MARCH 25, 2013

It is OK to admit it if you’ve said something similar, what isn’t cool is if you are among the few that have not done your homework and read these reports: 2010 State Of Community Mangement , 2011 SOCM , and 2012 SOCM. Good thing the survey has a question for that .

Communities 40

Communities Survey Social Media Management Upcoming 40

Jeff Esposito

JANUARY 12, 2011

Flip forward to 2011 and for some reason I keep repeating a rhyme I learned in my grandmother’s Jersey City kitchen: Little Bo-Peep has lost her sheep, and can’t tell where to find them; Leave them alone, and they’ll come home, wagging their tails behind them.

Construction 46

Construction Conference Hashtag Applications 46

Jeff Esposito

AUGUST 22, 2011

Good question. That is not the case in 2011. Those being the case, why do PR firms still recommend, create and bill for press releases? I still hear people talking about putting releases out “On the Wire”! Really people? Did Thomas Edison rise from his grave to assist you in sending out your news release?

Press Release 48

Press Release Journal Flickr Report 48

Jeff Esposito

FEBRUARY 22, 2011

Then, what if they posted that they were setting aside part of their advertising budget for 2011 to help the families affected by the oil spill, but that they wanted some advice on the best way to help that would have the strongest impact and really make a difference? But that’s pizza. This is peoples’ lives. Change is hard.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31