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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Tags: Marketing Research Marketing Strategy Social Media Marketing 2011 b2b marketing benchmark report b2b lead generation email marketing generating PR buzz longer sales cycles marketing automation software MarketingSherpa telemarketing. Share this on Reddit.

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Monday’s 5 Social Media Must-Reads

Firebelly

The State of Community Management in 2011. Social Media and SEO massively undervalued: Study. From this data, we have proof that natural search and social media channels are vastly undervalued, while the effect of paid search is overstated. By Tom Critchlow Social media is becoming increasingly important for SEO.

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Friday's 5 Fun Social Media Finds

Firebelly

Bold & Digital Men of Social Media 2011 Calendar Seriously. A funny social media strategy generator. Click around a bit to figure this site out. Hunch Answer 20 quick questions to personalize your internet experience. But the money raised is apparently going to a good cause.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. WordPress Hosting SEO ). WordPress Hosting SEO ).

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

There was paid media, and there was earned media — and for the most part, everyone understood their role. Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars.

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Toyota's "Sienna Family" YouTube Campaign

Firebelly

Fun idea and I had a few laughs, but (see update at the end of post) Toyota really should have included the YouTube URL at the end of the ads!

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. SEO Checklist: 60 Essential Checks Before Launching a Website : Is your site ready to be launched?

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