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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. 40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), And much more. percent just a year earlier—a 43 percent increase.

Research 210
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Heartbeat is the closest to Radian6 and Alterian is that its just the most recent news and social mentions, where as MAP can operate on a much larger sample of historical data on an unlimited basis (at a higher cost than Heartbeat). They have 150 people in Toronto, New York, and London and have plans to double that in 2011.