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From Free to Exclusive: TweetDeck’s Subscription Shift To XPro

Keyhole.co

As all things social move to monetize, the popular social media management platform TweetDeck has transitioned into a paid service: XPro. As the “Pro” name suggests, XPro provides marketers, journalists and power users with tools to maximize their impact on Twitter.

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UberMedia, Mixx, And Twitter | Small Business Mavericks

Small Business Mavericks

The Changing Face Of Article Marketing » UberMedia, Mixx, And Twitter Remember the social media website Mixx ? If UberMedia actually does purchase Tweetdeck and competes directly against Twitter, will they incorporate Mixx into the fray as well? A partnership with Tweetdeck would undoubtedly increase their clout.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Guest Interview with Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his book, “The Tao of Twitter,” on his blog on February 15, 2011. If you go into Twitter with the mindset that you are trying to “sell” or market to people you’re probably to fail. In that article, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.”

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Facebook has none of these , and Twitter has essentially nothing at all other than Twitter.com, a bunch of celeb and jock users, and Tweetdeck – for which they inexplicably paid $40 million.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

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